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CRM Manager

2 weeks ago

Singapore Global Beauty International Pte Ltd Full time

**Essential Job Responsibilities**:
**Strategy & Planning**
- Planning and formulate CRM strategies to in line with brands direction.
- Planning and delivering CRM strategies to encourage customer retention and customer loyalty.
- Derive and oversee the execution of CRM programs, develop CRM roll out map and strategy for zone
- Develop CRM Activities Calendar, Event Guidelines in order to assist local teams to define and implement event concepts
- Constantly develop ideas and devise value-added programs for customers that will increase the loyalty, frequency of visits and spend per visit for the business.
**Analysis & Reporting**
- Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance
- Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
- Responsible for the trackers and reports on a weekly, monthly basis
**System & Data Management**
- Monitor various projects of CRM systems and regular reviews on data management
- Work with key stakeholders and recommend the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
- Work collaboratively with IT and data analytics/CRM agency on data cleansing, data migration, ensuring data integrity.
**Lifecycle and Campaign Management**
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities, improving ROI
- Work with markets to scale the customer base and to improve the contact ability rate.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
- Responsible for retention campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution.
- Collaborate with digital marketing to increase campaign conversion rate and ROI.
**Execution**
- Manage end-to-end execution of campaigns, developing, building, managing, analyzing and optimizing campaigns
- Segment audiences to ensure delivery of relevant content (right time, right message).

**Requirements**:

- At least 5 years’ experience of CRM or loyalty program
- Ability to analyse data issues and produce working solutions
- Numerate with the ability to produce reports and derive valuable insights and analysis
- Good written and verbal communication skills
- Proficiency in Microsoft Access, Excel, Word, PowerPoint and overall strong computer skills
- Excellent team player and interpersonal skills
- Bachelor’s degree

**Job Types**: Full-time, Permanent

**Salary**: $6,000.00 - $7,500.00 per month

**Benefits**:

- Additional leave
- Dental insurance
- Employee discount
- Health insurance
- Parental leave
- Professional development
- Work from home
Schedule:

- Monday to Friday
Supplemental Pay:

- 13th month salary
- Performance bonus

**Education**:

- Bachelor's or equivalent (preferred)
**Experience**:

- CRM software: 4 years (preferred)
Work Remotely:

- Temporarily due to COVID-19