Growth Marketing Manager, Tiktok

3 days ago

Singapore TikTok Full time

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

We are looking for a talented, self-directed growth marketing manager with an analytical mindset to join TikTok in Singapore. You will be responsible for generating, managing, and executing growth marketing initiatives for products with millions of user bases. Taking user growth as the objective, you will be building strategies for agencies, talents, research insights, and identifying target users by formulating local strategies, and will be responsible for the data results. Working closely with the operations team, strategy team, and product team, you will evolve our approach to user growth globally.

**What you will be doing**:

- Manage ad accounts on mainstream channels (Google Ads, Facebook Ads, Apple Search Ads, etc.) with a considerable budget and explore different ad formats to optimize the performance.
- Develop marketing strategies with ROI & efficiency mindset.
- Define strategies to support various business goals including but not limited to retargeting, retention optimization, etc.
- To provide accurate analysis, forecasting, reporting, and translate insights to the business and forming methodologies at a larger scope.
- Propose and manage projects with strategic thinking.
- Build strategies with cross-functional colleagues to serve key objectives. Be the reliable source to XFN partners for product improvements.

**What you should have**:

- Bachelor's or Master's Degree in relevant disciplines.
- 1-3 years of professional experience in a user growth role involving media buyer, performance ads strategy, etc
- Enthusiastic at tackling complex situations, providing solutions, and building strategies from 0 to 1.
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
- Proficiency in performance ads on Facebook, Google, Twitter, and other network media. In-depth knowledge and understanding of digital platforms.
- Strong growth track record, with samples and results of past campaigns.
- Strong in interpretation, quick at the reaction, and careful with execution
- Good teamwork spirit, strong management ability, clear logic, priority awareness, passion, and sense of responsibility
- Excellent communication and presentation skills
- Bilingual in English and Mandarin to manage mandarin speaking business stakeholders.

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