Product Marketing Manager

1 week ago

Singapore Arta Finance Full time

**The role**:
Arbo is on an audacious and incredibly rewarding mission: to pave the way for people everywhere to lead more successful financial lives. We value trust, teamwork, and adaptability.

Product marketing at Arbo builds the ecosystems between users, partners, and our technology to help people live more successful financial lives. We’re looking for marketers passionate about driving mindset shifts at scale through better financial access. As an early-stage Product Marketer you’ll lead decision-making on all aspects of the user journey, collaborating closely across the entire company. From building the conditions for right product-market fit, competitive positioning, and external communications, to distribution, growth strategy, and product feature prioritization - the playing field is wide open for a talented marketer to shape the product and its place in the world while cultivating a growing user base.

**What you will do**:

- You will define the product marketing strategy - set goals, define value proposition, establish narrative, drive pricing, and lead go-to-market
- You will establish growth marketing and campaigns - concepting and optimizing all stages of the funnel with touch points both in and out of the product
- You will champion what the user wants and where market is going, by developing actionable insights to inform the product strategy and roadmap
- You will be contributing and executing a content marketing roadmap and editorial strategy that communicates value proposition, grows thought leadership in the category, and drives engagement throughout the overall funnel

**Who you are**:

- You have 5+ years of relevant campaign development or community building experience.
- You have a Bachelors or Masters degree or equivalent practical experience
- You have impactful experiences in user acquisition and campaign development for products that have scaled from zero to one, preferably in fintech, ecommerce, or finance space.
- You have a proven track record in driving content and programming with measurable results in acquisition, engagement, and retention
- You have demonstrable creative production and content creation skills that match messaging to the right audience.
- You have excellent creative judgment accompanied by articulate written and verbal communication. Bonus points for experience in producing and/or hosting online and in person events.
- You have an entrepreneurial approach to problem solving, with comfort in identifying and forming opportunities in a dynamic industry and working environment

**What we offer**:

- Robust health insurance offering for you and your family
- 20 weeks of parental leave
- 15 days PTO annually plus national and company holidays
- Up to SG$75 per month reimbursement for internet
- SG$100 per month for wellness stipend

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