Digital Marketing Manager

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

**ROLE SUMMARY**:The Digital Marketing Manager APAC will be a self-directed and key member of the Digital Marketing and Marketing Enablement Team in APAC, which delivers the digital marketing portfolio to support the firm’s digital strategic roadmap in Asia Pacific with a strong focus on Japan.

The role will also manage Japanese content across public facing websites and is required to have a good understanding of digital analytics to identify trends, behaviors and actionable insights for web content, leveraging a variety of digital tools (Adobe Campaign, Adobe Experience Manager, Salesforce, Tableau and Adobe Analytics etc.) to promote more successful outcomes in our efforts to acquire, grow and retain customers and to understand and enhance their experience with T. Rowe Price.

**PRINCIPAL RESPONSIBILITIES**:

- Build web-based content deliverables for websites and campaigns - including but not limited to web pages, campaign landing pages and articles —that increase user engagement and conversion. Own all aspects of the content collection, collation, organization and creation of webpages/landing pages or facilitate delivery to other teams for them to create web pages.
- The incumbent will own and manage the APAC campaign calendar ensuring that it is always kept up to date and ensuring that audience overlap is kept to a mínimal.

***PREFERRED (OR ESSENTIAL) QUALIFICATIONS**:

- Minimum 5-8 years of related work experience
- Undergraduate degree in major such as marketing, computer science, mathematics or applied social science and analytics experience in a sales and marketing environment
- Experience with content management tools such as Adobe Experience Manager
- Experience with CRM tools such as Salesforce is desirable
- Strong understanding of how data workflows push/update within CRM and marketing automation platforms
- Solid understanding of all aspects of database marketing and content management systems
- Performs well under time-sensitive deadlines
- Independent worker who is results driven
- Strong ability to pick up new systems and processes
- Excellent project management and problem-solving skills
- Critical thinking, analysis and interpretation of data and an eye for detail
- Strong collaboration skills, ability to work with others at different levels in the organisation
- Ability to manage multiple priorities; flexible
- Ability to communicate technical concepts and ideas to non-technical audience
- Experience with Adobe Campaign, Adobe Experience Manager, Analytics, Data Workbench tools
- Japanese language preferred
- Advanced knowledge of MS Excel
- In depth investment industry experience, particularly institutional and intermediary business models
- Experience influencing cross-functional teams
- Ability to manage complex model development with external partners

**Commitment to Diversity, Equity, **and **Inclusion**:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

**T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.**: