Assistant Marketing Manager

**JOB TITLE: Assistant Marketing Manager - AHC (Maternity Cover)**JOB LOCATION: Singapore**RELOCATION TERMS: Local terms/STA available**

**ABOUT AHC**
AHC was acquired by Unilever in 2017 and launched in SEAA as a digital-first brand in 2018. AHC is an aesthetic masstige Korean brand with a proposition of Professional Aesthetic Care at Home. AHC leans on its aesthetic heritage to deliver optimal usage and professional results at home. As of 2020, AHC has become the #1 Korean Skincare Brand. Our online strategy has been key to our business growth with online sales contributing approx. 30% of the total business.

In SEAA, we operate as a hybrid model where our infrastructure and budget come from Unilever International but we report directly to global. We set the regional strategy (marketing and eComm campaigns, KOL/PR and media strategy, portfolio, pricing etc.) and manage our distributors who help us to execute both in offline and online.

Our RTM is through Offline channels like health and beauty retailers (main retailer is Watson’s), cosmetic/beauty specialist stores and staff shop and Online (marketplace and social commerce).

**ABOUT THE ROLE**
CD & Marketing with AHC is a highway of experimentations, innovations and collaborations. We’re looking for a hungry entrepreneur with strong business acumen who can define a holistic (online x offline) channel and customer strategy and collaborate with partners (distributors, agencies, retailers) to achieve our ambitious sales targets. This person should be able to synchronise and optimize resources and investment to lead profitable and sustainable growth.

We aim to establish best in class approach in social and influencer marketing, eCommerce, data driven marketing and beauty tech.

**KEY RESPONSIBILITIES**:
**Prospecting**:

- Leading, mapping and developing business and seeding opportunities in SEAA through data and insight activation from idea to launch
- Screening and recommending potential businesses through market analysis, deal requirements, potential and financial analysis
- Conducting end-to-end market opportunity assessment with customers (new channels, retailers, stores, portfolio etc.)
- Conducting comprehensive research and checks to identify suitable business distributors

**Establishing and Executing Business Plans**:

- Developing and managing business plans internally and externally, to craft end-to-end launch plans to drive route-to-market for new product development (NPD)
- Establishing networks for new product launches with supply chain team and alignment with Global team on launches
- Pricing alignment and maintenance for NPDs and ad hoc promotions (online x offline)
- Closely maximizing and monitoring instore and online plans and execution including price promotions, online mega campaigns, POSMs and Beauty Advisors
- Tight management of stock levels at retailer, distributor, and supplier level

**Drive revenue, share and profitability for eCommerce & Retail in the market**:

- Define and execute channel strategy across SEAA across online platforms and offline retailers including but not limited to marketplace (Lazada, Shopee, Amazon), DTC and modern H&B (Watsons).
- Plan key mega campaigns (11.11, 12.12 etc.) across SEA and work with eComm enablers and distributors to execute commercial and marketing plans.
- Lead and partner with local distributors and retailers/marketplace to implement the regional & local ecommerce strategy; and maximize sales through all the relevant channels in the market.
- Manage budget, operational cost and agency / partner investments for all eCommerce related activities including but not limited to media budget (on site and off site) and influencer/affiliate marketing
- Scale social commercial model in Vietnam and scale up to other markets

**Define and drive eCommerce strategies per customer**:

- Define brand strategies and consumer insights ensuring consistent messaging and brand representation online.
- Align Customer and Brand strategies/objectives to identify key business opportunities. Ensure eCommerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning.

**Stakeholder Relationship Management**:

- Drive alignment of SEA cluster and e-retailer strategies and objectives in the premium skincare category.
- Develop and cultivate relationships with the Customers, Agencies and all relevant Partners at the regional and local level.
- Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and global teams for their input, support and alignment.

**Implement key drivers in the eCommerce path to purchase**:

- Acquire: Examples include, winning in search, activating “Buy Now” within digital shopper programming, media and merchandising integration
- Connect: ensuring product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-retaile