Commercial Capabilities and Customer Marketing

2 weeks ago

Singapore EDRINGTON SINGAPORE PTE. LTD. Full time

Reporting to the Commercial Capabilities and Business Development Director (APAC), the Commercial Capabilities and Customer Marketing Manager (APAC) will play a critical role in:

- Boosting commercial data generation and stepping up our channels and customers knowledge across APAC to derive strategies, for local Trade Marketing and Commercial teams, new launches and on-going improvement of our brands presence and commercial performance with key customers / partners.
- Driving execution of our Strategic Priority across APAC focusing on materials as well as on the perfect serving of our brands (focusing on The Macallan).
- Tracking of our brands commercial excellence through commercial dashboards
- Tracking pricing and net-net positions across APAC and in recommended adjustments for consistency and CBD risks avoidance.
- Supporting Regional Management on pricing strategy and revenue per channel optimisation

**Responsibilities**:

- Plan and drive local Trade Marketing and Commercial teams for perfect tiering of local distribution.
- Optimised allocation planning across all channels.
- Merchandising guidelines for permanent and temporary, and properly adjusted as per distribution quality tiering.
- Commercial dashboard generation and on-going optimisation.
- Management of / interface with Salesforce.
- APAC pricing landscape maintenance, Gross-to-Net, commercial terms improvement and revenue optimisation.
- Retail and eCommerce operational excellence
- Outline brand-building, revenue acceleration opportunities, support Joint-Business Plans and commercial negotiations with customers and partners
- Track key competitors’ activity and share markets best practice.
- Help local teams assess targeted venue and partner with Marketing for selected key venues.
- In charge of Campaigns and New Product launches by providing tools for Promoter Training and Customer engagement
- Provide customised programming and shopper marketing activation in line with channel.
- Partner with local Trade Marketing and Commercial teams to ensure smooth rollout.
- Aim to drive traffic and increase basket size by optimising current assets.

Create merchandising and facing guidelines for off-premise

**Skills and Experience**

To succeed in this role, you will have a strong personality with a highly developed interpersonal skillset. You will also have the following core capabilities:

- Min. 10 years of experience in Consumer Goods / FMCG, track record of success in Trade Marketing / brand activation, joint customer business planning.
- Strong commercial acumen: prior commercial, channel management, Trade Marketing experience (incl. Merchandising),ideally at regional / cross-country level.
- High affinity with Luxury categories and understanding of Luxury Retail.
- Collaboration skills and strong capacity to engage stakeholders (internal and external) along same vision
- Strong analytical skills and a methodical mindset.

Do specify your current and expected remuneration in your CV.

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