Paid Search Specialist

**See yourself at Twilio** Join the team as our next Paid Search Specialist/Manager, APAC. **Who we are & why we're hiring** Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum. **About the job** As the Paid Search Specialist/Manager, you will be responsible for the day to day management and operation of the Search Engine Marketing (SEM), Display and Video programs for Twilio across the APAC region. From concept and planning through to execution and reporting. You will be playing a very crucial role in the journey of building and optimizing all performance marketing initiatives across the region for customer acquisition, retention and cross-selling across multiple digital platforms. - _This position is a contract position._ **Responsibilities** In this role, you'll: - Take part in a complete marketing experience as you lead every facet of performance media including SEM, Display and Video. You will determine appropriate media plans, bidding and targeting strategies, and conduct advanced analytics and insight generation. - Manage large advertising budgets to achieve positive ROI goals strategically. - Work closely with sub-regional field marketing managers and campaign managers to create advanced biddable media plans to grow our customer base and drive lead conversion, ultimately resulting in audience growth as well as sales pipeline. - Be creative Take on ad copy and social imagery with Twilio's Creative & Brand team, juggle relationships with various creative agencies and media partners. Test new approaches with intellectual curiosity; innovate and continually improve channel performance. - Bring strong analytical skills and experience in driving campaign performance for measurable results. You enjoy digging into the data for actionable insights to optimize your campaigns. - Conceptualise and develop testing strategies. Monitor and optimise campaigns to maximise engagement & overall ROI. - Tackle complex problems and simplify systems for scale and agility. You are encouraged to act as an owner, and drive cross-functional teams towards common goals. - Enjoy working in a fast paced environment; own and design programs; have goals and responsibilities that are critical to the success of our Marketing team and company at large. **Qualifications** **Required**: - An "builder" with 5+ years of experience in hands-on SEM, Display and Video advertising and regional platforms like Yahoo Japan ideally at a B2B Tech company. - Hands-on experience on Paid Search (Google, Yahoo and Bing) and various display, video and programmatic platforms (GDN, DV360, YouTube particularly) - Experience with performance media to acquire, engage, and cultivate users throughout the funnel. - Proficiency with Google Analytics, Salesforce, Tableau, Excel / Google Sheet, Canva, Google Tag Manager preferred. - Excellent organizational skills and multitask across teams, projects and priorities. - Experience working across geographical regions and languages - A self-starter, who can identify and investigate problems and use all available resources to find solutions - Ability to manage and refine processes, from creative requests to landing page localisation. **Desired**: - English as a core language. Fluency in one of the regional languages such as Mandarin Chinese, Cantonese or Bahasa Indonesia is an advantage. - Passion for technologies. Knowledge of the telecommunication or technology industry would be a plus. **Location** This role will be based in our Singapore Office. **What We Offer** There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. **Twilio thinks big. Do you?** We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. If this role isn't what you're looking for, please consider other open positions.