Lead Development Manager

2 weeks ago

Punggol, Singapore Singapore Institute of Technology Full time

Job Description
- Lead Development Manager
- Posting Start Date: 23/10/2025
- Schemes of Service: Corporate
- Division: SITLEARN
- Employment Type: Fixed Term

Job Title: Lead Development Manager
Reports to: Senior Manager, SITLEARN
Department: Marketing & Insights

Role Overview
The Lead Development Manager is responsible for owning and optimizing the entire lead lifecycle, from lead qualification to conversion, call follow-ups, and conducting virtual information sessions. This role ensures that every lead is nurtured effectively through high-touch strategies, timely follow-ups, and personalised outreach that drive higher conversion.

Key Responsibilities

Lead Development
- Manage end-to-end lead development processes, including inbound, outbound, and event-generated leads
- Design and implement lead scoring models to prioritize sales-ready leads
- Monitor and manage lead follow-up workflows
- Oversee response for Service Level Agreements (SLAs) and ensure all leads are contacted within defined timeframes
- Conduct regular info sessions to drive lead conversion
- Track and report on call activity outcomes and engagement follow-up results
- Ensure consistent and timely follow-up calls for high-intent or high-value leads
- Record call outcomes (e.g., connected, follow-up needed, disqualified) in the Customer Relationship Management (CRM) system
- Implement lead recycling or re-engagement tactics based on call dispositions
- CRM & Marketing
- Maintain and enhance the CRM system (e.g. Salesforce) to support accurate tracking of lead interactions, including call outcomes
- Segment audiences and ensure personalized, automated communications aligned with call engagement history
- Maintain data integrity, contact history, and compliance
- Collaborate with Data/IT teams to improve CRM integration and automation

Analytics & Optimization
- Analyse lead funnel performance
- Monitor call-to-conversion ratios and lead follow-up response rates
- Conduct A/B testing and report on campaign and call cadence effectiveness
- Provide insights to marketing teams to refine lead acquisition strategies

Qualifications & Skills
- Tertiary qualification in Marketing, Communications, Business, or a related field.
- Five or more years of relevant experience in CRM, lead development, sales enablement, or lifecycle marketing
- Experience in event management and outreach activities
- Proven ability to manage call follow-ups in a CRM-integrated environment
- Proficient in Salesforce, SFMC, HubSpot, or similar platforms
- Strong understanding of customer journeys, funnel stages, and lead nurturing
- Excellent communication and project coordination skills

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