Associate Director, Occupier Services, Business

**Job Title**

Associate Director, Occupier Services, Business Development Services, Asia Pacific
**Job Description Summary**

Cushman & Wakefield is looking for a dynamic Associate Director to spearhead our sales-driven initiatives targeting the occupier audience within the commercial real estate sector across the Asia Pacific market. In this pivotal role, you will focus on strategic marketing activity, with a particular focus on bottom-of-the-funnel strategies to accelerate sales growth, enhance client conversion rates, secure renewals and drive significant sales outcomes.

As Associate Director, Occupier Services, you will play a crucial role in crafting sales-focused marketing strategies that directly support our sales objectives and expand our market share.

Principal focus areas will include:

- ** Sales-Driven Strategy Development**: Formulate and execute marketing initiatives that align closely with sales goals, targeting occupier-focused business lines to boost revenue.
- ** Client Engagement and Conversion**: Implement strategies to deepen client relationships and improve engagement, actively driving conversions and renewals through personalized marketing.
- ** Digital Sales Enablement**: Utilize digital tools and platforms to empower sales teams, streamline client interactions, and maximize conversion opportunities.
- ** Cross-Selling and Collaboration**: Identify and drive cross-selling opportunities between occupier and investor services, working hand-in-hand with sales teams to enhance client interactions and outcomes.
- ** Data-Driven Insights and Performance Optimization**: Leverage analytics to gain insights into client behaviors, continuously refine sales strategies, and improve marketing effectiveness to achieve sales targets.
- ** Market Share Expansion**: Collaborate with multi-functional teams to enhance brand presence, develop sector-specific approaches, and penetrate new markets across the Asia Pacific.
- ** Brand Awareness and Market Development**: Collaborate with cross-functional teams to drive brand awareness initiatives, develop sector-specific strategies, and expand market presence in Asia Pacific.

This role demands a strategic thinker with a strong sales orientation, able to lead the charge in using innovative marketing tactics to drive sales and secure a competitive edge in the commercial real estate industry.

Key responsibilities include:

- ** Sales-Focused Strategy Development**: Design and implement targeted marketing strategies that align with sales objectives, specifically for occupier-focused business lines, to enhance revenue growth and market share.
- ** Account-Based Marketing Leadership**: Cultivate intimate knowledge of key accounts and establish an Account-Based Marketing (ABM) model across the Asia Pacific region to drive personalized engagement and conversion.
- ** Client Engagement and Cross-Selling**: Collaborate with local market teams to understand client needs and uncover cross-selling opportunities, enhancing sales outcomes and client satisfaction.
- ** Creation of Sales-Driven Deliverables**: Lead the development of impactful sales tools, thought leadership content, and digital assets to support the sales team and improve client communications.
- ** Digital Sales Enablement**: Implement cutting-edge digital marketing strategies to maximize return on investment, streamline client interactions, and increase conversion rates.
- ** Knowledge Management and Process Optimization**: Utilize platforms like Synapse to improve process efficiencies and marketing effectiveness, empowering the sales team with necessary insights and tools.
- ** Performance Analytics and Optimization**: Track and analyze performance metrics to automate proposal responses and refine marketing strategies, ensuring alignment with sales targets.
- ** Brand and Market Expansion**: Drive initiatives to boost brand awareness and develop sector-specific strategies, strengthening market presence across the Asia Pacific.
- ** Data-Driven Insights and Localization**: Leverage data analytics to inform thought leadership content and client care programs, tailoring strategies to local market demands to elevate overall market presence.
- ** Collaborative Sales Strategy Enhancement**: Work closely with Business Development and Sales (BDS) teams to integrate sector and market strategies, emphasizing a comprehensive and cohesive approach to achieving sales goals.

**Key skills & capabilities**
- ** Strategic Marketing Expertise**: Extensive B2B marketing experience with a focus on developing and implementing sales-focused strategies to drive revenue growth and enhance client engagement.
- ** Technical Proficiency**: Skilled in leveraging digital marketing tools and platforms for sales enablement, including CRM systems, data analytics software, and knowledge management platforms.
- ** Sales Orientation**: Proven ability to craft and execute bottom-of-the-funnel strategies that increase client conversio