Assistant Manager Loyalty Marketing

COMPANY DESCRIPTION
**About NTUC Link Private Limited**
NTUC Link Private Limited was incorporated in 1998, and is part of the NTUC Enterprise group of social enterprises, which has businesses in groceries, insurance, F&B, healthcare, education and malls. The group shares a collective vision to create better and more meaningful lives by complementing the lifestyle habits of Singaporeans.
NTUC Link's mission is to help our members stretch their dollar on everyday expenses through the Plus Rewards Programme. As one of Singapore’s most successful coalition loyalty programmes, Plus reaches over 2.3 million members, touches over 90% of Singaporean households, and comprises over 150 partners across 1,000 outlets. Plus members earn and redeem loyalty points (LinkPoints) across well-loved brands including NTUC FairPrice, Bee Cheng Hiang, Caltex, Cheers, Downtown East, Skechers, Lenskart, and Select Group dining concepts.
Since 2020, we have also joined hands with NTUC FairPrice, Kopitiam and NTUC Foodfare to form FairPrice Group, with a mission to deliver better customer value and convenience in everything food for all Singaporeans. Today, we have evolved beyond loyalty. We are a multi-channel customer engagement platform which delivers value to merchants and consumers through consumer research, advanced analytics and data-driven marketing services. To do this, we've brought in a diverse set of talents from various industries and backgrounds to work with our pioneers for the next lap of our journey. There's never been a better time to be on board. So join us on this exciting ride.

DESIGNATION : Assistant Manager Loyalty Marketing (Consumer Engagement)

RESPONSIBILITIES
As a passionate and energetic Consumer Engagement Assistant Manager, you will work with cross-functional teams to oversee and develop loyalty and CRM programmes for Plus Members. You are creative, analytical, digitally-savvy, and methodical. You enjoy working with a team of like-minded individuals who are aligned towards common goals.
**Responsibilities include (but not limited to)**:

- Product Marketing
- Assigned to manage specific Loyalty products such as (LinkPoints, Rewards Catalogue, FairPrice App Rewards, Plus Online Mall) and is closely involved in the product development processes and releases
- Responsible for
- Pre-product development phase of discovering consumer insights/competitive landscape, creating the user narrative to improve customer experience, and uncover opportunities for growth
- Product development phase of working with relevant teams to develop value proposition, branding, key messaging, and so on
- Post-product development phase of developing, measuring and executing marketing initiatives that articulate the product value proposition, drive product awareness and adoption, drive product sales and growth and move product/consumer metrics
- Educating internal and external stakeholders on product features and their value proposition
- Able to clearly and succinctly develop and present marketing strategies and ideas
- Consumer activities
- To launch and manage consumer activities to engage members to increase spends across Plus Partners through the programme and/or mega campaigns
- Communications
- Overview of Link’s communications strategies, which include social media platforms
- Design and execute segmented digital campaigns
- Improve contactability across all channels
- Craft sharp marketing messages and design campaign mechanics that create the desired consumer engagement journey
- Content plan for the year across platforms
- CRM:

- Launch, manage and execute CRM/portfolio strategies and programmes for Plus members to achieve Link’s consumer metrics. This includes acquisition programmes through internal and external omni channels and working with loyalty marketing team/partnership team to curate deals for new members.
- Able to work with loyalty marketing, commercial partnerships, analytics, operations and design teams to achieve marketing goals
- Communicate marketing performance, opportunities, objectives, strategy and milestones to senior leaders and key stakeholders

**This role will report to Head of Marketing.**

QUALIFICATIONS
**You should love**:

- Being both creative and analytical/empirical
- Have product marketing, product management and stakeholder management skills
- Delivering solid results in a dynamic, collaborative, agile and matrix environment
- Being obsessed with improving ROI through data-driven solutions
- Taking ownership of, and effectively manage, multiple projects
- Be excited about breaking ground in an omni-channel loyalty space

**You should have**:

- Bachelor’s degree or equivalent in a relevant discipline in Business or Marketing with a minimum of 2 years of experience in marketing. Experience in loyalty and CRM marketing is a bonus.
- Proficiency for key software tools such as PowerPoint, Word, Excel (advance - conditional formatting), Google Suite, basic digital marketing