Senior Manager, Loyalty Program
4 days ago
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities:
- Partner with the Global Head of Marketing, and other Business Units, and participate in the development and execution of short-long term plans to propel Razer Gold and Silver to be one of the top preferred brands for gamers and game partners
- Formulate and implement a strong and robust global loyalty program for Razer Inc. and our gamers
- Develop the growth and expansion strategy to scale business development, product development, marketing, partnerships and operations of the program
- Use data and consumer insights to devise effective strategies and loyalty models that drive towards improving customer lifecycle management to achieve business goals
- Manage the P&L for the program and ensure that economic models and strategies around earning, redemption and sale of loyalty points are in place
- Create an exceptional customer experience by exploring and implementing system and operational enhancements, digital solutions, etc.
- Identify strategic inbound and outbound opportunities to drive the adoption, engagement, and revenues for the program at scale
- Understand the global gaming and digital content landscape to better manage a program tailored for the brand and our target audience
- Manage a team comprising of marketing, product, operations, and business development specialists
- Manage cross-functional stakeholder communications across business units and country markets
Pre-Requisites:
- 8+ years of experience in loyalty or membership program management, or related fields
- Minimum 5 years of proven experience and successful track record in managing a global team and P&L
- Demonstrate experience with a successful track record in driving program expansion and operations to achieve user adoption and revenue goals
- Strong analytical skills; capable of devising global strategies and models
- In-depth knowledge of the gaming industry or gamers in general, and understanding of the digital space is highly advantageous
- Own and maintain an extensive and esteemed partnership network in the gaming, digital content, payments, or consumer lifestyle industries
- Keen sense and interest in latest digital technology developments, market trends, near-future trends and web technologies
- Highly organized, self-motivated with an impact-driven mindset to devise effective and creative solutions
- Highly adaptable to changing environment and business landscape
- Ability to work well in a complex, matrixed environment
Are you game?
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