Gtm(Go-to-market) Experiment Manager

**Want to shape how the LEGO Group take their new play innovations to market? This is a great role to ensure our continuity to resonate in the market as the pioneer in play**

**Core Responsibilities**:

- Experiments: designing and performing experiences that prove or disprove our hypotheses and also engage and inspire kids, parents and gift givers.
- Innovation/product launch: comfort in ambiguity, test & learn and iterative approaches to taking new products/platforms/services to market.
- Strategic marketing: in depth knowledge of audience, communication and channel strategies.
- Consumer insights and analysis: using multiple data sets to extract new knowledge for agile and evidence-based decision making.
- Storytelling: shaping a compelling and distinctive proposition and go to market experience for internal and external audiences.
- Knowledge sharing and upskilling: developing a marketing and go-to-market toolkit for use within the CPL (Creative Play Lab) and beyond.
- External agency partner and budget management: tracking, measuring and reviewing the success of our investments to provide recommendations or amend for future requirements.

**Play your part in our team succeeding**:
The CPL invents and delivers the future of play as proven businesses ready to scale. To do so, it is essential that within the Play Lab we find opportunities, understand audience needs, formulate propositions to meet those needs, ensure the propositions are communicable, and solve go-to-market challenges.

Our innovation marketers are core to shaping all new play experiences through from seed to scale, within the LEGO Group.

**Do you have what it takes**:

- Experience and track record are more relevant than specific education. We would love to meet applicants from a diverse group of backgrounds. Your superpowers will likely include: Experimentation; Human curiosity; Agility; Growth hacking; Gut Instinct; Problem solving; Commercial foresight and Playfulness;
- An up-to-date innovation and/or marketing toolkit built through multiple product lines in companies both large and small;
- Track-record taking major innovations from the blank page to proven and scaled business;
- A passion for collaborating with dedicated individuals to share diverse thought and practices, and develop stronger outcomes;
- Experience across a number of industries or sectors, bringing a new perspective, set of case studies and tools into the team;
- Strong in data analysis with the ability to draw insights, recommendations and conclusions;
- A love of play and improving the lives of children and their parents;
- Previous experience with new product launches, production and agile design thinking;
- Experience of the toy, entertainment, gaming, e-commerce, start up or agency landscape is ideal;
- Travel to our global hubs may often be required, but this can be flexible to your circumstances.

**What’s in it for you?**:
**Here are some of what to expect**:

- **Family Care Leave - **We offer enhanced paid leave options for those important times.
- **Insurances - **All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- **Wellness **- We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- **Colleague **Discount **- We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- **Bonus **- We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
- **Your workplace - **Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Just imagine building your dream career.**

**Then make it real.**

**Join the LEGO **® **team today.