Communication & Go-To-Market (GTM) Coordinator - Asia
7 days ago
Communication & Go-To-Market (GTM) Coordinator – Asia Alpinestars is the leading global performance motorsports apparel, protection, and footwear manufacturer. With over 60 years of experience, we provide athletes and motorsports enthusiasts with technologically advanced products that fuse protection, performance, innovation, and style. We are currently expanding globally and seek an experienced Communication & Go‐to‐Market (GTM) Coordinator to lead and implement Alpinestars' communication, campaign, and activation strategies across Asia, including China. Key Responsibilities Develop and implement market‐specific strategies for motorcycling sport, adventure, urban contemporary, and motocross categories across Asian markets. Align brand messaging with regional consumer insights and business goals. Drive sustainable growth through optimized distribution channels. Build and enhance the Alpinestars brand image in Asia through targeted marketing initiatives. Identify and evaluate new market opportunities and emerging trends. Conduct in‐depth market analysis to inform strategic decisions and long‐term planning. Manage product selection and positioning strategies tailored to regional preferences. Develop and execute marketing campaigns to support product launches and seasonal promotions. Translate technical product features into compelling consumer benefits through storytelling. Coordinate with global teams to ensure alignment on brand strategy and product messaging. Manage relationships with distributors, retailers, and media partners. Oversee campaign execution and performance tracking across multiple markets. Qualifications 7+ years of experience in brand communications, product marketing, or go‐to‐market strategy, preferably in sporting goods, performance apparel, or outdoor industries. Strong understanding of Asian market dynamics, especially China, with proven ability to act directly in‐market. Demonstrated success in leading multi‐market campaigns and product launches. Excellent verbal and written communication skills, focusing on technical storytelling and consumer engagement. Ability to manage multiple priorities, stakeholders, and launches in a fast‐paced global environment. Strong creative writing and presentation skills with attention to detail. Genuine enthusiasm for motorsport, technical innovation, and the sporting sector. Proficiency in English; additional Asian languages are a plus. Location SINGAPORE Seniority Level Executive Employment Type Full‐time Job Function Public Relations; Apparel & Fashion #J-18808-Ljbffr
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Singapore Alpinestars S.p.A Full timeCommunication & Go-To-Market (GTM) Coordinator - Asia Company Description Alpinestars is the leading global performance motorsports apparel, protection, and footwear manufacturer. For over 60 years the company has been providing the world's best athletes and motorsports enthusiasts in the pursuit of performance excellence with the most technologically...
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Asia GTM
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Singapore Alpinestars S.p.A Full timeA leading global sports apparel company is seeking a Communication and Go-to-Market (GTM) Coordinator in Singapore to lead communication strategies across Asia. The role demands 7+ years of experience in brand communications and product marketing, with a focus on the Asian market, especially China. Candidates must have strong communication skills and a...
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Asia GTM
5 days ago
Singapore Alpinestars Full timeA leading global performance motorsports company in Singapore is seeking an experienced Communication & Go-To-Market (GTM) Coordinator to develop and implement market-specific strategies across Asia. The ideal candidate has over 7 years of experience in brand communications and product marketing, with a strong focus on the Asian market dynamics. This...
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Singapore Alpinestars Full timeA leading global performance apparel company in Singapore is seeking a Communication & Go-To-Market (GTM) Coordinator to implement communication and marketing strategies across Asia. The ideal candidate has over 7 years of experience in brand communications and is knowledgeable about Asian market dynamics, especially China. Strong verbal and written...
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