Brand Manager
1 day ago
**Responsibilities**:
- Work with Brand and Communications Director to execute AYP’s brand strategy across Asia Pacific, to internal and external audiences
- Be a brand custodian to maintain brand cohesiveness across all channels and campaigns
- Collaborate with cross-functional teams (Sales, Product, Tech, Customer Excellence, Digital Marketing, Business Intelligence) to implement brand campaigns to drive brand campaigns
- Manage agencies (creative, content, media) to deliver brand campaigns
- Manage webinars, promotional activities and pitching of speakers at regional conferences
- Grow an online community for AYP on LinkedIn
- Design campaign creations, from research, planning, briefing, distribution and reporting
- Ideate integrated campaign elements covering multiple content offerings from research to briefing, production through reporting
- Perform market research to identify new trends in industry sectors and develop marketing strategies based on these trends
- Develop marketing plans and strategies to increase brand awareness and promote products
- Conduct market research and gather information about potential customers’ preferences, needs, and buying habits
**Requirements**:
- Min **3+ years **of brand and creative marketing **experience in B2B, SaaS tech company**:
- Strong copy-writing skills and experience
- Flair for creative design, messaging excellence that delivers effective results
- Proven track record in working with brand, creative, media and marketing agencies, managing a budget, program timelines, and delivering outcomes
- Experience in developing corporate and product videos
- A creative thinker who can execute on big ideas independently
- A team player with experience in working with cross-functional teams
- Experience in market research, customer feedback, testimonial gathering
- Experience in Social Media and Online Community Management
- Possess excellent communication, negotiation and interpersonal
- A can-do approach and resilience in trying new methods of doing things.
- A problem-solving approach (proactivity, creativity, humility)
- Open to give, receive and implement feedback
**Experience in the following is good to have / Advantageous**:
- Knowledge of proficiency in Adobe Creative Cloud
- Experience in HR tech and SaaS solutions
- Familiarity with SaaS hiring, onboarding, payroll platforms
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