Offline Branding

3 days ago

Singapore Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- ** Strategic OOH Partnerships**:Develop and initiate partnerships with media owners to expand Shopee’s offline branding presence
- ** Offline Media Buying**:Work with appointed media agency for strategic planning and execution of OOH campaigns, transit advertising, and offline brand activations.
- ** OOH cost optimisation**: Identify opportunities to leverage Shopee’s OOH media assets and drive incremental revenue through brand partner collaborations and investments
- ** Event Ideation & Coordination**: Assist in the ideation and execution of offline marketing events, working closely with event agencies to ensure successful activations.
- ** Offline Marketing Budgets & Project Code Management**:Oversee budget allocations, project tracking, and cost management for offline branding initiatives.
- ** Partnership Growth & Management**:Strengthen relationships with media owners, advertisers, and brand partners to enhance Shopee’s offline marketing ecosystem.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-4 years of experience in offline marketing or partnerships.
- Proven ability to manage budgets, negotiate partnerships, or drive revenue through collaborations.
- Experience in event ideation, execution, and agency coordination is a plus.
- Excellent project management and stakeholder communication skills.

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