Marketing Executive

1 week ago

Singapore HALCYON REAL ESTATE PTE. LTD. Full time

**About Halcyon Real Estate**

Halcyon Real Estate is a boutique residential leasing agency in Singapore, known for premium service, curated listings, and strong client relationships. We’re seeking a resourceful, creative and hands-on **Marketing Executive**to lead our marketing efforts — from brand presence to listing promotion, across both digital and offline platforms. This is an independent, all-rounder role ideal for someone ready to take ownership of our entire marketing function. We’re looking for someone with creative drive, attention to detail, and passion for marketing beautiful homes.

**Key Responsibilities**:
**1. Company Branding & Marketing**:

- Develop and maintain brand assets across all platforms (social media, website, print)
- Plan, schedule, and post consistent content on Instagram, LinkedIn, and Facebook
- Design marketing materials such as brochures, EDMs, name cards, banners, and signage
- Support with basic copywriting for captions, flyers, and internal communications
- Capture and create content to showcase Halcyon’s identity, team, and service values

**2. Client Property Listings**:

- Photograph and film new listings — including interiors, exteriors, and neighborhood highlights
- Edit and produce professional visual content (photo and video) for use across portals and social media
- Design and distribute listing brochures, flyers, and EDMs to promote properties
- Ensure listings on Property Listing websites, and company website are well-presented and regularly updated.
- Create short-form videos or reels to promote key listings or rental market trends.

**3. Offline Marketing**:

- Coordinate signboards, print ads, and mail drops for listings and branding campaigns
- Support and manage simple events, viewings, roadshows, or promotional activations
- Liaise with printers, photographers, and vendors for marketing-related materials
- Ensure brand consistency across physical marketing channels

**4. Analytics & Administration**:

- Track performance of marketing activities (reach, leads, engagement)
- Maintain marketing asset library (photos, videos, designs, templates)
- Handle basic marketing admin and support the team with presentation materials

**Requirements**:

- Diploma or Degree in Marketing, Communications, Media, or a related field
- 1-2 years’ experience in a marketing, content, or creative role
- Proficient in photography and videography (including basic editing)
- Skilled in Canva, Filmora (or equivalent tools) for content and collateral creation
- Strong command of written English and Chinese.
- Self-motivated, organised, and able to work both independently and on-site

**Bonus Skills**:

- Experience in the real estate industry
- Familiarity with social media marketing trends (e.g., Reels, TikTok-style edits)

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