Brand Marketing Manager

Position Summary We are seeking a creative, hands‐on Brand Marketing Manager (Offline / Experiential) to lead high‐impact offline brand activations, experiential events, and awareness‐driving initiatives. This role is responsible for bringing the brand to life in the physical world—through guerrilla marketing, out‐of‐home (OOH) campaigns, pop‐ups, field activations, partnerships, and immersive experiences. The ideal candidate is a storyteller, problem‐solver, and strategic thinker who thrives in fast‐paced environments and knows how to create memorable, buzzworthy brand moments. 1. Offline Brand Campaigns & Activation Plan, develop, and execute offline brand marketing campaigns across markets. Manage OOH campaigns including billboards, wild postings, transit ads, and partnerships with media vendors. Identify high‐impact opportunities for street‐level activations, product sampling, branded installations, or stunt marketing. Collaborate with creative teams to concept and produce offline assets. 2. Experiential & Guerrilla Marketing Own the strategy and execution of experiential events, pop‐ups, and in‐person activations. Develop guerrilla marketing concepts that generate buzz, social sharing, and earned media. Partner with production vendors, event agencies, and experiential creators to bring ideas to life. Manage logistics including permits, staffing, onsite execution, and compliance. 3. Brand Awareness & Community Engagement Build strategies that grow brand awareness, reach, and sentiment in target markets. Identify grassroots marketing opportunities, local partnerships, and community‐led initiatives. Lead brand presence at cultural events, festivals, conferences, or local happenings. 4. Cross‐Functional Collaboration Work closely with Brand, PR, Creative, Social, and Digital teams to integrate offline activations into holistic campaigns. Partner with Product, Partnerships, and Retail (if relevant) to ensure brand consistency and maximize impact. Coordinate with analytics teams to measure offline‐to‐online lift. 5. Measurement & Reporting Define KPIs for offline and experiential campaigns. Track performance metrics such as reach, impressions, foot traffic, engagement, and qualitative feedback. Create post‐campaign reports with insights and recommendations for continuous improvement. 6. Operational & Budget Management Manage project timelines, budgets, vendor relationships, and contracts. Ensure campaigns are executed efficiently, safely, and on‐brand. Maintain a calendar of offline and experiential initiatives. Qualifications Required Bachelor's degree in Marketing, Communications, Business, or related field. 3–6+ years of experience in brand marketing, experiential marketing, field marketing, events, or related roles. Proven experience executing offline or experiential marketing campaigns. Strong project management and organizational skills. Excellent creative thinking and storytelling skills. Ability to manage multiple projects in fast‐paced environments. Hands‐on approach to execution with strong vendor and stakeholder management skills. Preferred Experience in consumer brands, retail, CPG, lifestyle, tech, sports, or entertainment. Familiarity with OOH marketing, field activations, or guerrilla campaigns. Experience leading agency partners (creative, experiential, media). Comfortable analyzing data and communicating results. Ability to travel for events and activations as needed. Key Competencies Creative problem‐solving Strong communication and presentation skills Brand storytelling & positioning Resourcefulness and scrappiness Event and project management expertise Ability to collaborate cross‐functionally Strong attention to detail and operational rigor Why Join Us Opportunity to shape how the brand comes alive in the real world High‐impact role with creative freedom and visibility Work on memorable and culturally relevant brand moments Fast‐paced team with room to grow in brand, creative, or leadership roles #J-18808-Ljbffr