Marketing & Event Coordinator - Chinese Bookstore

3 days ago

Singapore MAHA YU YI PTE. LTD. Full time

**Job Opening: Marketing & Event Coordinator - Chinese Bookstore**

**Location**: Bras Basah Complex, Singapore

**Employment Type**: Full-time

**Language Requirement**: Bilingual in Mandarin and English

**Salary**: $2,600 - $2,800/month

**About Us**

We are a Chinese bookstore located in Bras Basah Complex, Singapore’s iconic book and cultural hub, serving readers, educators, and cultural enthusiasts. Surrounded by art schools, museums, and libraries, our store offers a curated selection of Chinese-language books, cultural products, and literary events for both locals and institutions. We’re expanding our outreach and looking for a passionate, bilingual team member to join us.

**Key Responsibilities**:

- Promote selected books and curated reading sets to school teachers and educators.
- Build and maintain a school contact database and assist with educator outreach.
- Create bilingual content for social media platforms (Instagram, Facebook, Xiaohongshu).
- Design visuals using Canva for online/offline promotions.
- Update online store listings and promotional banners.
- Take event photos or videos for digital sharing.
- Assist in planning and coordinating in-store events, author talks, and school book fairs.
- Help with logistics, packing, book display, and setup.
- Provide on-site support during events (registration, AV setup, customer service).
- Handle post-event social media recaps and data reporting.
- Bilingual in English and Mandarin (spoken and written).
- Passionate about Chinese books, education, and cultural outreach.
- Comfortable working in a retail setting and supporting in-store events.
- 1-2 years’ experience in marketing, events, education or related admin roles.
- Familiar with Canva, social media, and Microsoft/Google tools.
- Good coordination and communication skills.

**Ideal Qualifications**:

- Minimum: Diploma in Marketing, Communications, Chinese Studies, or related field.
- Experience in education, bookstores, or event planning is a plus.
- Comfortable with Shopify, Mailchimp, or event platforms (e.g. Eventbrite).
- Able to work weekends and public holidays for events or fairs.

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