Corporate Communications Manager
1 week ago
**Media Relations**
Develop and implement annual and 3-5 year plans to engage key media including:
Identify and research media outlets, producers, editors, and reporters who could support the organization’s mission
Pitch and secure stories for placement that further key messages
Execute media engagement strategies including holding a minimum of twice yearly media briefings to keep key media contacts updated on our plans
Develop and maintain key media assets including media kit (press release, factsheets, etc.), photos and videos, story bank, bios and photos of senior management and spokespeople
Prepare, coach, train designated media spokespeople for media interviews
Serve as the key media contact including responding to media enquiries in a timely manner, coordinating with the spokespeople (including partners if needed)
Track and report effectiveness of media engagement efforts
**Content Creation and Distribution (external and internal)**
Develop, write, and produce content to engage and educate audiences across various channels, including newsletters, website, intranet, social media, and marketing collaterals
Oversee development and production of corporate collaterals, including annual report, brochures, videos and any marketing materials for key events
Track and report effectiveness of content creation and distribution efforts
**Digital Communications**
Oversee the development and maintenance of the website
Manage and update the social media pages to engage stakeholders and increase awareness/conversation on key issues
Track and report effectiveness of social media posts and engagement/sentiment of the different audiences
**Brand Manager**
Responsible for ensuring consistency of the organization’s branding across channels, media, and platforms
Ensure that the brand guide is updated, relevant and comprehensive, and made available to relevant stakeholders
Track and report brand perceptions
**Operations**
Establish the media library and manage media archival for corporate memory purposes
Responsible for daily news monitoring and events media coverage reporting (seasonal)
**Requirements**:
Tertiary qualification in Marketing/Communications/Public relations or any related disciplines
At least 3 - 5 years of relevant working experience
Good relationship and a network of media contacts
Working knowledge of social media tools and able to give advice on design, photography, videography & positioning
Excellent written and oral communication, editing and presentation skills
Speak effectively in public, promote teamwork, well-organized and detail-oriented
Salary range: $4.5K to $6.5K/mth
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