Sales Training

1 day ago

Singapore BYD BY 1826 (SUNTEC) PTE. LTD. Full time

**Location**:Singapore - Based across multiple BYD by 1826 showroom locations.

**Be part of the Winning Award Brand**

**About Us**:BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.

**Job Summary**:
BYD by 1826 is seeking a highly driven and experienced **Sales Training & Performance Manager**to lead and execute our end-to-end sales training strategy for both BYD and DENZA car sales consultants (SCs). Reporting directly to the Chief Sales Officer (CSO), this role is pivotal in building a high-performing sales force through structured training, continuous evaluation, and ongoing development initiatives.

**Key Responsibilities**:
1. **Training & Development**
- Design and deliver structured onboarding programs for new SCs (both BYD and DENZA brands).
- Conduct regular in-person and digital training workshops to enhance product knowledge, sales techniques, and compliance.
- Maintain updated knowledge on BYD, DENZA, and competitor car models to prepare relevant training content.

2. **Performance Management**
- Develop and implement assessments, quizzes, and practical evaluations to track SC product and sales competency.
- Monitor sales performance and identify SCs requiring additional coaching under the “Personal Improvement Program.”
- Conduct one-on-one and small-group training sessions tailored to performance gaps.

3. **Operational Support**
- Work with Sales Management and CSO to align training with dealership targets and product campaigns.
- Conduct on-the-ground job shadowing, mystery shopping, and call monitoring to ensure quality control.
- Maintain training schedules, feedback records, and performance improvement logs for all SCs.

4. **Market Research**
- Conduct regular market and competitor analysis to update SCs on industry trends and competitive advantages.
- Collaborate with marketing and product teams to translate new product updates into digestible training formats.

**Requirements**:

- At least 5 years of experience in automotive sales or sales training.
- Proven experience in designing and conducting sales training programs.
- Strong understanding of car dealership operations, customer journey, and sales lifecycle.
- Excellent communication and coaching skills; fluent in English and Mandarin.
- Highly organized, self-driven, and able to travel between showroom locations.

**Preferred Qualifications**:

- Certification in Sales Training / Learning & Development / Automotive Retail preferred.

**Career Growth**:
This is a key strategic role with high visibility. Future progression into Head of Sales Development or Regional Training Lead roles is possible as the dealership network expands.

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