Head of Consumer Segments Sg

5 days ago

Singapore CIMB Group Full time

Job Responsibilities
- Develop and execute strategic plans and clear vision for each consumer segment to drive growth and profitability.
- Oversee the design and delivery of tailored products and services for the SG-MY cross-border segment, silver generation segment, preferred segment, and mass segment.
- Drive sales and revenue growth by meeting each segment’s KPIs, including (but not limited to) deposit growth, investment Banca penetration, and client acquisition targets.
- Ensure a superior customer experience across all segments by understanding and addressing the unique needs and preferences of each group.
- Implement initiatives to improve customer satisfaction and loyalty.
- Lead the development and management of cross-border banking solutions for the SG-MY segment, facilitating seamless transactions and services between Singapore and Malaysia.
- Drive the uplift of all consumer segments AUM (e.g., preferred, mass, silver generation and SG-MY).
- Lead and implement a sales and service model for the Bank.
- Collaborate with regional teams to enhance cross-border offerings and ensure regulatory compliance.
- Plan and execute targeted events and marketing strategies for each consumer segment to drive engagement and brand loyalty.
- Collaborate extensively with the marketing team to develop campaigns that resonate with the unique needs of each segment by understanding consumer behaviors, banking needs and trends, etc.
- Identify gaps and opportunities to enhance customers’ digital tools/experience and relevant customer journey.
- Lead and mentor a team of segment specialists and product specialists, fostering a culture of high performance and continuous improvement.
- Provide training and development opportunities to ensure the team is equipped with the latest knowledge and skills.
- Provide oversight to branch operations and services serving mass segment, ensuring commendable customer experience regardless of segments.
- Oversee the management of the preferred segment banking lounge, ensuring it provides a premium customer experience for high-value clients.Identify and implement strategies to enhance the lounge's services and amenities.

**Qualifications**:

- Bachelor's degree and/or Master’s degree in Finance, Economics, Business Administration, or a related field.
- At least 10 years of experience in consumer banking, segment management, or related roles within the financial services industry
- Proven track record of developing and managing successful segment strategies and driving business growth
- Strong business acumen
- Ability to develop and execute strategic plans that drive segment growth and profitability
- Driven and results oriented
- Strong analytical skills with the ability to interpret market data and trends
- Strong collaboration, networking and alliance building skills
- Deep understanding of customer needs and the ability to provide tailored solutions
- Strong interpersonal and communication skills
- Well informed of the market environment, industry practices and regulations governing the Consumer Banking business
- Strong leadership and people management skills
- Strong understanding of regulatory requirements and experience in ensuring compliance within the financial services sector

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