Director, Consumer Products, Sea

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your New Role**

To direct and proactively manage all facets of WBCP Licensing - Agents, revenue, marketing, operations in SEA, HK, Taiwan and Korea, in order to deliver target revenues and net contributions set by WBCP divisional head and WBCP APAC regional head. This role will have to work closely with the licensing agents to maximize the long-term value and financial returns across South East Asia, HK, Taiwan and Korea.

This to include, but not to be limited to: Strategy for the territory, Management of Agents, Responsibility for revenue, marketing, and retail activities for WBCP; management of WBD personnel and interaction with other WBD divisions locally as well as WBCP division HQ and other WBCP offices; identifying and securing product placement opportunities, business development, overseeing brand assurance processes, monitoring royalty collections. The Director will maintain effective relationships with key licensees and retailers in the marketplace at the highest possible level in order to maximize regular communication with licensees and retailers, consistent sell-in opportunities and successful merchandising of WB products. This role will oversee Global and Destination revenue generation through management of agents and sales, controllable costs, and efficient operational aspects. The Director will collaborate with other in-territory Business Unit heads in order to maximize cross divisional revenue for the territory.

**Your Role Accountabilities**
- Full P/L responsibility to lead and manage agents and sales, marketing, creative, licensee support, brand assurance and administration/operations for the market. Achieve destination revenues and profit objectives for the territory as set by WBCP Division Head and WBD Regional Head, and aligned with WBD International.
- Guide, assist and manage licensing agents’ to deliver targets for the territory.
- Create and implement comprehensive long/short term sales and marketing plans consistent with the overall marketing direction of WBCP and the Global positioning of each property/brand. This plan should maximize Global & Destination revenue objectives, retail presence and market share.
- Develop and Grow Highly Effective Business Relationships (external and internal)
- Develop and execute a licensing strategy to be implemented within the region. Work with/along the division heads and local Country Manager. Develop relationships with top executives in other WBD Divisions/Companies in the region to maximize achievement of Division objectives - and contribute to corporate marketing opportunities for full line growth.
- Establish and maintain the highest level contacts with key retailers, including helping to manage retailer relationships beyond the territory, advocating for placement and promotional support for WBCP product
- Create and maintain other business relationships to include but not limited to: retail distributors, product manufacturers, promotion advertising agencies, promotional partners, premium suppliers, as well as relevant media, graphic art agencies and animation/commercial production houses.
- Develop successful WBCP working relationships and sharing with Consumer Product leads in other markets as well as shared finance, worldwide marketing, legal and global category managers in the development and execution of a licensing strategy, ensuring that such strategy is in compliance with all WB policies, standards and processes
- Deep understanding of consumers including ability to assess and prioritize key demographic segments to generate business and engagement growth
- Establish and nurture a challenging and fulfilling work environment, which values and rewards: achievement of sales/marketing goals, integrity/ethics, professionalism, high work quality/quantity, teamwork, effective communication and skill development and advancement. Develop WBCP staff, nurturing a work environment that values and rewards ambition, achievement of sales / marketing goals, integrity / ethics, professionalism, teamwork, effective communication, and collaboration. Promote skill development and advancement opportunities for team including access to training. Conduct mid-year and year-end reviews appropriately.
- Monitor competitive