Senior Manager, Strategy
5 days ago
**Company Description**
**What will you do**
As a Manager / Senior Manager in the Strategy and Consulting group, you will work with clients across different industries to develop innovative strategies to improve customer acquisition, lifetime value and loyalty with the help of data insights and technology. You will work on a broad range of projects including:
- Crafting customer & marketing strategies based on internal and external data
- Helping clients design and optimize their comms, loyalty, CX programs
- Defining the architecture and roadmap for marketing / ad technologies
- Mapping customer journeys and optimizing the customer experience
- Working with clients to drive internal marketing transformation and change
- Building out business cases for marketing programs and evaluating marketing ROI
- Leveraging our data science capabilities to help clients better allocate their marketing budgets, improve acquisition, grow customer lifetime value and prevent churn
You should be able to manage multiple projects simultaneously and act as a true consultant to our clients and partners.
Part of our work also involves supporting pre-sales activities for platform opportunities by helping with solution design, Point-of-View development and customer engagement. You may also need to facilitate business development activities such as conducting workshops, webinars and other marketing activities to expand business and increase visibility for the Epsilon brand.
As a Consultant, you should bring rigor to a client’s decision-making process by performing detailed cost/benefit analysis, presenting, and evaluating data and technology solution options, and driving consensus among key stakeholders. In most instances, help our clients with consultative advice that continue to deliver value far beyond an engagement.
At Epsilon, our clients trust us because of our deep expertise and domain knowledge across marketing, loyalty, data and technology. It is essential for our Consultants to be active learners and continuously improve their knowledge and understanding of those domains.
**What you must have**
- Owning the delivery of strategic projects and driving it to closure.
- Develop actionable holistic playbooks and roadmaps.
- Translate best practices and ideal states into pragmatic strategies.
- Educate clients and internal constituents on data strategy.
- Bring in general best practices and frameworks for strategic consulting.
- Plans strategies with measurable results in the short, medium, and long term.
- Strong presentation, delivery know-how and documentation skills.
- Strong project management skills
- Partner with the client leadership to drive continuous improvement.
- Familiarity with the MarTech, data, analytics and systems landscape.
- Familiarity with communications and customer experience
- Ability to work independently and multi-task efficiently.
- Exhibits healthy skepticism with what-if scenarios.
- Lead the translation of insights into strategies and tactics.
- Leading internal brainstorms and client workshops.
- Participating in new business pitches.
**Competencies**
- Collaborative approach
- Strategic thinker
- Results oriented
- Effective communicator
- Innovation mindset
- Strong project management
- Act as counselor and coach
**Other Skills, Knowledge or Abilities**:
- Solid marketing experience, preferably from a top tier consulting firm or global consumer brand / enterprise
- **Have solid experience specifically in one or more of the following areas: Customer Experience, Communications, Loyalty, CRM, Customer Data Platforms, Digital Experience, Data and Analytics solutions**:
- Bachelors’ degree or master’s / MBA from a reputable school
- Around 5-6 years of work experience for a Manager; 7-10 years for a Senior Manager
- Detail-oriented, able to multi-task and prioritize
- Excellent listening skills, Self-starter with a strong initiative
- Ability to thrive in a entrepreneurial environment
- Managing multiple priorities simultaneously
- An approachable manager with a solid track record of team oversight
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