Media Activation Executive

1 day ago

Singapore Essence Full time

**About Essence**

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America.

**About the role**

Biddable involves planning and flawlessly executing biddable bought media plans, across paid search, biddable display, paid social and emerging biddable platforms, as well as deploying unsurpassed platform knowledge and smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
We are looking for bright, driven and analytically minded individuals to become part of our fast growing, exciting business and to seize the opportunities that such an environment provides. Great communication skills, the ability to think on your feet, to be creative and to talk about a wide variety of complex issues are essential.

**Some of the things we'd like you to do**:

- Learn the craft of biddable and become an expert in one or more search channels
- Support biddable campaigns / campaign optimization - optimizing bids, managing bids, setting up new keyword lists or updating old ones, reporting (building reports, figuring out insights to deliver to the client, ensuring dashboard accuracy
- Effectively manage your designated search/ biddable campaigns; ensuring ongoing and timely optimization is delivered as well as constantly looking for opportunities to improve
- Contribute to team knowledge sharing and implement best practices
- Keep up to date with latest industry news and be proactive in spotting trends (seasonal or otherwise) which could affect clients' campaigns

**A bit about yourself**:

- Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
- A passion for everything digital, with an active interest and understanding of online advertising industry trends
- Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
- Diligent and attentive to detail; able to follow through on projects and/or issues
- Great analysis skills (including quantitative analysis) and confidence in making information based decisions
- Computer literate with good skills in all basic Office programs (including Excel)

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