Social Media Executive
1 week ago
**Role**:
The Social Media Executive is the brand guardian and defender of a technology brand, responsible for the management of the client’s social media channels. They are primarily responsible for editorial and content management.
**Responsibilities**:
- Management of monthly, ‘always-on’ social media content schedules
- Management of sponsored and paid posts. Develop targeting strategies and executing these with paid social ads
- Act as a client-facing resource. Need to take briefs, provide status updates, as well as present publication schedules and periodic performance reports
- Provide monthly reconciliations of client scope and finances
- Conduct social listening and assess community sentiment towards the client’s brand
- Conduct competitor review of client brands on social media and identify new ideas, activities or processes
- Author social media performance reports. Critically assess actions and performance to identify what works, and what doesn’t
- Copywriting and editing of social post copy
- Produce and adapt social media assets (adapting and resizing graphics, videos, GIFs, etc.)
- Champion best practice for social media management, try to integrate these within the wider eg+ teams
- Ensure that the quality of the work produced meets agency standards and, if possible, exceeds client expectations
- Display a keen attention to detail
- Stay current with industry trends and behaviours within social media
- Provide support and collaborate with members of the wider agency teams
- Engage with, and pro-actively share learnings from projects with, members of the social team in other regions (i.e. Asia, Europe and North America)
**Knowledge Required**
- Digital advertising / marketing communications agency experience
- Proven experience working in a digital / web management role (1-2 years minimum)
- Experienced working with enterprise-level social and paid media
- Hands-on experience producing copy and graphic assets for social media
- Experience producing performance reports and analysing results through statistics
- Understanding of basic branding and brand management
- Understanding of social listening and how to use this to improve performance
**Skills Required**:
- Good communication and people skills
- Strong interest and understanding of social media
- Excellent client facing and management skills
- This role reports directly to the Head of Creative & Content in Singapore._
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