Manager, Content and Engagement
2 days ago
Job Description
Content Production & Strategy- Lead the end-to-end production of high-quality video and visual content for social media, from concept to post-production, ensuring alignment with SingPost’s brand and campaign objectives.- Develop and manage a content calendar for social platforms, ensuring timely and relevant output across channels.- Collaborate with internal stakeholders (designers, writers, marketing teams) and external partners to deliver cohesive and impactful content.- Oversee the editing, titling, music selection, animation, and narration of video content to ensure consistency and quality.- Stay updated on social media platform algorithms and trends to optimise content performance.
Community Management (Philately)- Act as the brand’s voice on social platforms (specific to philately community), engaging with followers, responding to queries, and moderating discussions to build a positive online community.- Monitor social conversations, identify emerging topics or issues, and escalate potential risks to protect brand reputation.- Foster relationships with key community members, influencers, and partners to grow SingPost’s digital presence.
Marketing Campaign Support- Support the planning and execution of integrated marketing campaigns, ensuring content assets are delivered on time and meet campaign objectives.- Coordinate with campaign managers to ensure content is aligned with campaign messaging and KPIs.- Track, analyse, and report on content and campaign performance, providing actionable insights for optimisation.
Quality Assurance & Brand Governance- Perform regular checks on all published content to ensure accuracy, brand consistency, and compliance with corporate guidelines.- Manage production schedules, budgets, and resources to deliver projects efficiently and within scope.
Innovation & Continuous Improvement- Identify and experiment with new content formats, tools, and technologies to enhance audience engagement.- Benchmark against industry best practices and competitors to keep SingPost at the forefront of digital content innovation.
Requirements- Bachelor of Communications/Arts/Marketing/Media, or related field- At least 4-5 years work experience with some 2-3 years’ experience in content production, with a strong portfolio of video and social media content, preferably within a corporate or agency setting will be advantageous.- Experience with social media management, analytics, and community engagement.- Digital marketing knowledge and skillset highly advantageous to support integrated communications campaigns especially knowledge of paid social campaigns and performance marketing.- Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
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