Content and Community Engagement Lead

23 hours ago

Singapore NOVELA INTERNATIONAL PTE. LTD. Full time

As a Content and Community Engagement Lead, you will play a key role in building and nurturing a vibrant online and offline community of beauty enthusiasts. You will lead the development of compelling content that resonates with our target audience and drives engagement across social media and community platforms. Your goal is to foster brand loyalty and strengthen relationships between Novela and its customers through innovative content strategies and community-building initiatives.

**Key Responsibilities**:
**Content Strategy & Creation**
- Collaborate with internal teams and external partners to create engaging, high-quality content (videos, newsletters, social media posts, etc.) that aligns with Novela's brand voice and resonates with the beauty community.
- Monitor trends in the beauty industry to ensure content is relevant, fresh, and innovative.
- Optimize content for SEO and track its performance using analytics tools to continuously refine the strategy.

**Community Engagement**
- Build, manage, and grow an active and engaged community of beauty enthusiasts across Novela’s social media platforms (Instagram, TikTok, XHS etc.).
- Develop and execute initiatives to increase brand awareness, customer engagement, and retention, including contests, giveaways, and influencer collaborations.
- Organize community events, both online (webinars, live streams) and offline (store events, beauty workshops), to foster direct engagement with customers.

**Influencer & Brand Advocacy Program**
- Identify, cultivate, and manage relationships with influencers, bloggers, and brand advocates who align with Novela’s values.
- Create and manage an influencer marketing strategy to promote Novela products through partnerships and collaborations.
- Track and measure the effectiveness of influencer campaigns and community initiatives, adjusting strategies to maximize impact.

**Customer Insights & Analytics**
- Gather feedback from the community to understand customer preferences, pain points, and emerging trends.
- Leverage data and analytics to identify opportunities for deeper engagement, new content ideas, and community growth.
- Prepare regular reports on content performance, community growth, and customer insights for the leadership team.

**Requirements**:

- 3-5 years of experience in content creation, social media management, and community engagement, preferably within the beauty, retail, or lifestyle industry.
- Strong ability to craft compelling narratives and create multimedia content (copywriting, visuals, videos).
- Proven track record in building and nurturing online communities through social media, events, and influencer partnerships.
- Experience in organizing and managing events or community-driven initiatives.
- Deep understanding of all major social media platforms, including best practices for engagement and growth.
- Proficiency with social media analytics tools (e.g., Google Analytics, Buffer, Sprout Social, or similar platforms) to track and measure campaign success.
- A keen interest in beauty trends, products, and industry developments.
- Basic graphic design or video editing skills are a plus.

  • Content & Community Engagement Associate

    5 days ago

    Singapore Henatenn Holdings Full time

    Content & Community Engagement Associate (Community Activation)Since 2015, Beureka has been a pioneer in the online beauty retail space, establishing itself as a trusted and dynamic destination for beauty lovers across Singapore. Our mission is to empower individuals to express their unique beauty by offering a thoughtfully curated collection of premium...

  • Communications & Partnerships Team Lead

    7 days ago

    Singapore New Life Community Services Full time

    New Life Community Services is a not-for-profit social service agency that seeks to bring hope and purpose to children, youths, and seniors so that they go on to create a positive impact in their community and society. The Communications and Partnerships Team Lead reports to the Director of Marketing, Communications, and Partnerships and is responsible for...

  • Content & Community Engagement Producer

    2 weeks ago

    Singapore BEDOK METHODIST CHURCH Full time

    **BEDOK METHODIST CHURCH **(the Church) invites a dynamic and motivated individual to join us as a Content & Community Engagement Producer. You will produce social-friendly, shareable content for the church (including video production, editing, and photography) and ideate creative content for the Church’s committees and ministries. Your primary duties...

  • Community & Content Engagement Associate (Community Activation)

    2 weeks ago

    Singapore NEFERTI PTE. LTD. Full time

    Since 2015, **Beureka**has been a pioneer in the online beauty retail space, establishing itself as a trusted and dynamic destination for beauty lovers across Singapore. Our mission is to empower individuals to express their unique beauty by offering a thoughtfully curated collection of premium skincare, cosmetics, and fragrance products from both iconic...

  • Content & Community Engagement Associate (Community Activation)

    7 days ago

    Singapore NEFERTI PTE. LTD. Full time

    Since 2015, Beureka has been a pioneer in the online beauty retail space, establishing itself as a trusted and dynamic destination for beauty lovers across Singapore. Our mission is to empower individuals to express their unique beauty by offering a thoughtfully curated collection of premium skincare, cosmetics, and fragrance products from both iconic global...

  • Head, Communications and Engagement

    7 days ago

    Singapore INFANT JESUS HOMES AND CHILDREN'S CENTRES Full time

    **Head, Communications and Engagement** **Responsibilities include**: - Work with ED and stakeholders to conceptualise and execute communications and engagement plans (both internal and external comms) in support of IJHCC key focus areas, in particular change from “IJHCC” to “CHIJ Sanctuary for Children” which will be the main priority for the next...

  • Content & Communications Specialist/ Lead

    7 days ago

    Singapore CONEXUS STUDIO PTE. LTD. Full time

    Join an award-winning team shaping the future of workplace design! At Conexus Studio , we design more than just workplaces. We create environments that inspire, connect, and elevate. Our award-winning team of commercial interior design and build professionals is passionate about shaping the future of work through creativity, innovation, and collaboration....

  • Content & Communications Specialist/ Lead

    2 weeks ago

    Singapore Conexus Studio Full time

    Join an award-winning team shaping the future of workplace design!At Conexus Studio , we design more than just workplaces. We create environments that inspire, connect, and elevate. Our award-winning team of commercial interior design and build professionals is passionate about shaping the future of work through creativity, innovation, and collaboration....

  • Content Marketing Specialist

    1 week ago

    Singapore Momos Customer Engagement Full time

    Overview Momos is a rapidly growing company headquartered in Singapore and the United States. As part of our company's growth strategy, we are actively expanding our operations in the APAC region. Our main mission is to help our brands create happier customers at every location with AI. Momos is the Customer Experience Management Platform for multi-location...

  • Content Marketing Specialist

    2 weeks ago

    Singapore Momos Customer Engagement Full time

    Overview Momos is a rapidly growing company headquartered in Singapore and the United States. As part of our company's growth strategy, we are actively expanding our operations in the APAC region. Our main mission is to help our brands create happier customers at every location with AI. Momos is the Customer Experience Management Platform for multi-location...