Graphic Design/social Media Content Executive

**Graphic Design and Social Media Executive Job description**

A creative and strategic professional responsible for developing and implementing a company's visual content and managing its online presence across various social media platforms. This hybrid role involves both the artistic skills of a graphic designer and the strategic thinking of a social media marketer.

**Job summary**

**Key responsibilities**

**Graphic Design**
- Create original visual content, including graphics, layouts, and templates for social media posts, stories, and advertisements.
- Produce and edit short-form videos and motion graphics (e.g., GIFs, Reels) for platforms like TikTok and Instagram.
- Retouch and enhance photos and videos to maintain high quality and brand consistency.
- Develop infographics and other visuals to present complex information in an engaging, easy-to-understand format.

**Social Media Management**
- Develop, implement, and manage a comprehensive social media strategy to increase brand awareness and engagement.
- Curate and create a content calendar, planning and scheduling posts across various platforms such as Instagram, Facebook, LinkedIn, and X (formerly Twitter).
- Write compelling copy for posts that reflects the brand's voice and resonates with the target audience.
- Monitor social media channels for engagement, comments, and mentions, and interact with the online community in a timely and professional manner.
- Stay up-to-date with the latest social media trends, algorithm changes, and emerging technologies to optimize strategies.
- Track and analyze social media performance metrics to identify successful content and inform future campaigns.

**Collaboration and brand alignment**
- Work closely with marketing, sales, and other internal teams to ensure a consistent brand message and visual identity across all channels.
- Present creative ideas and concepts to stakeholders and incorporate feedback effectively.
- Maintain a well-organized library of all design assets and brand guidelines.

**Required skills and qualifications**

**Essential skills**
- **Design proficiency**: Expertise in graphic design and visual communication, with a strong portfolio of relevant work.
- **Creative mindset**: Ability to generate fresh, innovative ideas and translate them into engaging visual content.
- **Strategic thinking**: Understanding of how social media platforms and design trends can be leveraged to achieve marketing goals.
- **Communication**: Excellent written and verbal communication skills for copywriting and collaborating with teams.
- **Adaptability**: Capacity to manage multiple projects simultaneously, meet tight deadlines, and adjust to shifting priorities.
- **Detail-oriented**: Meticulous attention to detail in all creative and administrative tasks.

**Technical skills**
- **Graphic design software**: Advanced proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- **Video editing software**: Experience with tools such as Adobe Premiere Pro, After Effects, or Canva for motion graphics and short-form video.
- **Social media management tools**: Familiarity with social media platforms (e.g., Meta Business Suite, TikTok) and scheduling/analytics tools (e.g., Hootsuite, Canva).
- **Other software**: Knowledge of Microsoft PowerPoint, Figma, or other relevant design tools.

**Qualifications**
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (preferred).
- A minimum of 2-3 years of proven experience in a similar role focusing on social media and content creation.
- A strong portfolio demonstrating graphic design expertise, especially for social media.

**Job Types**: Full-time, Permanent, Contract, Internship, Fresh graduate

Pay: $2,800.00 - $3,300.00 per month

**Benefits**:

- Employee discount
- Free parking
- Parental leave
- Professional development
- Promotion to permanent employee

**Education**:

- Local Polytechnic Diploma (preferred)

**Experience**:

- E-commerce: 1 year (preferred)

Work Location: In person