Graphic Design/Social Media Content Executive

Graphic Design and Social Media Executive Job description

A creative and strategic professional responsible for developing and implementing a company's visual content and managing its online presence across various social media platforms. This hybrid role involves both the artistic skills of a graphic designer and the strategic thinking of a social media marketer.

Job summary

We are seeking a talented and versatile Graphic Designer and Social Media Manager to create visually compelling content and manage our brand's presence across all social media channels. The ideal candidate will have a strong eye for design, a deep understanding of social media trends and best practices, and the ability to execute creative, data-driven campaigns.

Key responsibilities

Graphic Design

· Create original visual content, including graphics, layouts, and templates for social media posts, stories, and advertisements.

· Design marketing materials for both digital (e.g., website banners, emails) and print use (e.g., brochures, flyers, event signage).

· Produce and edit short-form videos and motion graphics (e.g., GIFs, Reels) for platforms like TikTok and Instagram.

· Retouch and enhance photos and videos to maintain high quality and brand consistency.

· Develop infographics and other visuals to present complex information in an engaging, easy-to-understand format.

Social Media Management

· Develop, implement, and manage a comprehensive social media strategy to increase brand awareness and engagement.

· Curate and create a content calendar, planning and scheduling posts across various platforms such as Instagram, Facebook, LinkedIn, and X (formerly Twitter).

· Write compelling copy for posts that reflects the brand's voice and resonates with the target audience.

· Monitor social media channels for engagement, comments, and mentions, and interact with the online community in a timely and professional manner.

· Stay up-to-date with the latest social media trends, algorithm changes, and emerging technologies to optimize strategies.

· Track and analyze social media performance metrics to identify successful content and inform future campaigns.

Collaboration and brand alignment

· Work closely with marketing, sales, and other internal teams to ensure a consistent brand message and visual identity across all channels.

· Present creative ideas and concepts to stakeholders and incorporate feedback effectively.

· Maintain a well-organized library of all design assets and brand guidelines.

Required skills and qualifications

Essential skills

· Design proficiency: Expertise in graphic design and visual communication, with a strong portfolio of relevant work.

· Creative mindset: Ability to generate fresh, innovative ideas and translate them into engaging visual content.

· Strategic thinking: Understanding of how social media platforms and design trends can be leveraged to achieve marketing goals.

· Communication: Excellent written and verbal communication skills for copywriting and collaborating with teams.

· Adaptability: Capacity to manage multiple projects simultaneously, meet tight deadlines, and adjust to shifting priorities.

· Detail-oriented: Meticulous attention to detail in all creative and administrative tasks.

Technical skills

· Graphic design software: Advanced proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

· Video editing software: Experience with tools such as Adobe Premiere Pro, After Effects, or Canva for motion graphics and short-form video.

· Social media management tools: Familiarity with social media platforms (e.g., Meta Business Suite, TikTok) and scheduling/analytics tools (e.g., Hootsuite, Canva).

· Other software: Knowledge of Microsoft PowerPoint, Figma, or other relevant design tools.

Qualifications

· Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (preferred).

· A minimum of 2–3 years of proven experience in a similar role focusing on social media and content creation.

· A strong portfolio demonstrating graphic design expertise, especially for social media.

Job Types: Full-time, Permanent, Contract, Internship, Fresh graduate

Pay: $2, $3,300.00 per month

Benefits:

• Employee discount
• Free parking
• Parental leave
• Professional development
• Promotion to permanent employee

Education:

• Local Polytechnic Diploma (Preferred)

Experience:

• E-commerce: 1 year (Preferred)

Work Location: In person