Performance Marketing Specialist
3 days ago
**Role Summary**
Lead performance marketing analytics—track, analyze, report, and optimize campaigns across Meta, Google, TikTok, LinkedIn, etc.
**Key Responsibilities**
- Set up and validate tracking (Meta Pixel, GTM, GA4) to ensure accurate attribution.
- Build dashboards and reports (Looker Studio, Excel) to surface key insights.
- Monitor, analyze, and optimize campaign performance daily, weekly, and monthly.
- Recommend audience targeting, bidding, and budget shifts.
- Liaise with creative, SEM, and SEO teams to align strategy and execution.
- Troubleshoot tracking issues and maintain data integrity.
**Requirements**:
- 4+ years in performance marketing/data analytics
- Expert in Excel/Sheets and reporting tools
- Hands-on experience with Meta Pixel, GTM, GA4
- Strong analytical mindset and clear communication
- Passion for education and working in a fast-paced environment
**What We Offer**
- Fully remote role
- Competitive salary
- A culture where data drives impact
Pay: $1,000.00 - $2,000.00 per month
Work Location: Remote
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