CRM Specialist

Enjin is a blockchain tech company building products that make it easy for everyone to use next-generation non-fungible tokens (NFTs). We’re a globally distributed team of futurists and tinkerers building the most robust NFT ecosystem in the blockchain space, and we’re looking for an experienced CRM Specialist to help us grow.
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**About the Role**

We’re looking for an enthusiastic CRM specialist to drive our growth efforts. You’ll support the marketing team in strengthening our digital capabilities, developing growth strategy, and executing campaigns. The role requires a detail oriented, strategic thinker capable of developing solutions for complex problems. You should have passion for full-funnel growth with superior analytical acumen, self-starter, resourceful, proactive and hands-on approach.
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**What You’ll Get to Do**
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- Build and own an integrated CRM strategy to drive awareness, engagement and retention.
- Develop a deep understanding of the target audience and the customer journey in order to optimize the funnel by leveraging CRM tools.
- Define the Customer Strategy and oversee the delivery of campaigns ensuring consistent and on-brand messaging across all channels. Ensure a strong approach to automation, triggers and personalisation.
- Ensure we are talking to our customers in the most relevant way through segmentation and profiling. Work with the BI manager to develop a customer segmentation model, continuously improving and updating when required.
- Develop reports and dashboards to demonstrate the effectiveness and return from our campaigns.
- To develop and optimise the customer journey and associated communications adopting a robust test and learn approach to CRM in order to maximise all opportunities.
- Lead the development and delivery of a reward / loyalty programme to engage our Customer and drive repeat visits.
- Identify and map out touchpoints across the customer journey to improve retention rates, repeat sales and brand loyalty.
- Work cross functionally with other areas of marketing to deliver a true omnichannel brand experience across all touchpoints.
- Work with the broader marketing team to develop our annual strategy, providing suggestions for budget and prioritization of channels.
- Work with the web development team on landing pages to support acquisition and engagement marketing programs to successfully reach new customers and expand on lifecycle growth within existing customer base.
- Contribute to the ongoing development of our app and website and all other digital properties.
- Remain up to date with relevant industry developments and competitor activity to ensure new opportunities for growth are tested and scaled where appropriate.
- Monitor the competitive landscape to help inform strategic priorities and expansion opportunities.
- Communicate with internal stakeholders and drive customer management as a core KPI.
- Continuously report on customer insights to the SLT.
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**What You’ll Need to Succeed**
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- 5+ years of experience in a CRM role.
- Familiarity with common marketing platforms including Google Analytics, Braze, CleverTap, or WebEngage.
- Strong agility to adapt to and be effective in new situations in a highly dynamic environment.
- Excellent communication skills, able to articulate CRM principles in a clear fashion.
- Strong organizational, project management and communication skills, with demonstrable experience working cross-functionally with internal and external stakeholders.
- Demonstrable experience in leading end-to-end marketing campaign and programs. From planning to implementation, optimization, measurement and reporting.
- Experience developing lead nurture campaigns, using marketing automation software.
- Communicate insights with impact, clarity, and conviction.
- Ruthlessly prioritize, drive stakeholder alignment, proactively manage risks and dependencies.
- Ability to communicate fluently in English.
- Intellectual curiosity with an ability to learn quickly.
- A hacker mentality and someone who loves being able to turn a little into a lot.
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**Great to Have**:
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- Experience building automated analytical processes and functionality.
- Experience working within the cryptocurrency/blockchain space is a plus.