Director, Consumer Marketing

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Location: Singapore

Responsible for: Southeast Asia markets and Regional AP coordination

Who is Mastercard?

Mastercard is a global technology company in the payments sector. We power payments and provide products and services for individuals and industries all around the world. Our people, technology, data and brand provide the capabilities that drive our success. We believe in connecting people to priceless possibilities.

As a company, we know that our success is driven by the skills, experience, integrity, and mindset of the talent we hire. By building an inclusive, world-class culture, our employees have once-in-a-career opportunities to be a part of teams that have a greater impact on our community and our world. We invite you to join our team to find out how you too can start something priceless.

Overview:
The Priceless Platform team is creating a new team fully dedicated to managing music. We are at the beginning of a new journey, and to start we are looking for a Director to serve as a Project Lead for all related to content linked to music and go to market strategies, responsible for a group of countries in Southeast Asia: Malaysia, Philippines, Singapore, Thailand. On top of that market focused responsibility, this person will have a regional coordination role.

Our music program is focused on concerts pre-sales ticketing opportunities as well as priceless experiences creation & execution in the music space. And this role will be responsible for managing the end-to-end processes required to leverage our partnerships in the music passion space, as well as building the go to market strategies and plans for each concert opportunity (supporting Sales Team in the monetization objectives with B2B customers as well as market wide implementations and supporting local marketing teams in each market to deliver best in class content).

This new role is part of the Global Priceless Content team and will work with many stakeholders across the Priceless Platform team (including, but not limited to the sales leads, regional leads, country managers, production team, development team, and operations team) and the broader Mastercard organization (including, but not limited to legal, privacy, regional marketing, local marketing, customer account management, and data & services teams).

The Role:

- Day-to-day relationship with music partners to define processes to be implemented in the assigned markets to roll out a global music program as a key revenue driver.
- Become proficient in the technology capabilities of the Priceless Platform to develop and present solutions to meet B2B music content monetization opportunities.
- Work with market leads to identify sales opportunities for existing customers to increase revenue and usage of the platform in the music space.
- Collaborate with various internal teams (customers, partners, marketing, fulfillment and accounting) to ensure seamless music content program launches and execution at Country / Regional level.
- Develop holistic program and marketing strategy in partnership with the music partners and local markets.
- Develop communication guidelines around music content assets (for B2C and B2B2C, covering owned, earned, and paid media channels).
- Support and review marketing creative and facilitate legal and privacy approvals where necessary.
- Support sales teams in identifying and implementing B2B partnerships to monetize music content to generate revenues in AP Region.
- 1 senior specialist (based in Philippines) supporting Southeast Asia: Malaysia, Philippines, Singapore, Thailand.
- 1 manager leading Australia and New Zealand (based in Sydney).
- 1 manager leading Japan and Taiwan (based in Tokyo).

All About You:

- BA or equivalent education.
- 8-10 years previous experience working in client-facing roles.
- Self-directed, very well organized, and extremely detail oriented.
- Strong communication skills, both verbal and written.
- Strong relationship building and collaborative skills, highly customer oriented.
- Strong project management skills, with experience in building and implementing efficient processes in different markets.
- Ability to handle numerous different tasks with very tight deadlines (used to work