Director, Voice of The Consumer Insights

Company Description
Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.
**Join Visa: A Network Working for Everyone.**

Job Description**
Team Summary**

The Marketing Measurement & Insights team sits within the Marketing function of Visa in Asia Pacific (AP) with a vision to be an insight-led engine of advisory. The team delivers consumer and market insights, & measurement analytics-based advisory to internal Visa stakeholders, and as a Value-Added Service (VAS) to our clients & partners.

**What a Director - Voice of the Consumer Insights & Trends Advisory does at Visa**:
Key responsibilities:

- Manage ongoing thought leadership research (primary qualitative, quantitative, secondary desk research, syndicated data sets and future trends) across functions and markets in Asia Pacific
- Proactively listen to stakeholder needs and conceptualize new thought leadership research that
- Addresses internal business priorities, and
- Has potential to be monetized with Visa clients & partners as a VAS
- Adopt a data-driven story-first approach to distill findings across a multitude of sources and identify key insights that will drive business decisions in digestible and engaging ways
- Manage VoC’s secondary data subscription & trend monitoring services and continuously stay on the lookout for business-relevant databases
- Manage end to end insight input into marketing planning & execution and be a strategic advisor for AP marketing function:

- Leveraging a database of generational, life-stage segment, and audience insights to provide impactful & insightful input across sources into creative briefs
- develop & execute creative development research plan (qual/quant exploration & testing) for key marketing initiatives
- maintain an ongoing synthesis of evidence-backed best practices for creative development
- maintain close cadence of communication & advisory with regional & global creative and media leads as well as local marketing leads
- collaborate and align with marketing measurement team on creative targets and KPIs
- communicate, influence and align with global marketing research counterparts
- Deliver end-to-end VAS insights and foresights advisory projects to Visa clients and partners in close collaboration with Visa’s client facing teams:

- Stakeholder and client discovery
- Proposal writing and follow-up
- Consultative selling
- Project management and vendor management
- Reporting and presentation
- Promote VoC research asset understanding, adoption and usage internally through engaging socialization initiatives:

- Newsletter
- Webinars
- Infographics
- Whitepapers

Key Performance Indicators
- Stakeholder engagement with research assets (quantitative through webinar attendance, newsletter readership, report usage and qualitative through stakeholder feedback)
- Marketing creatives that surpass industry benchmarks for pre-testing
- VAS revenue & margin target as well as client satisfaction score
**Why this is important to Visa**

The Director - Voice of the Consumer Insights and Trends Advisory plays a vital role in
- Delivering insights & foresights that keep Visa and partners ahead of the curve and establish Visa’s data-driven thought leadership
- Ensuring the best quality, award-winning creative is brought to market
- Generating insights that support strategic direction and decision making for Visa in AP
- Delivering high margin net revenue to Visa by offering VoC Insights advisory as a VAS to Visa’s clients
**Projects you will be a part of**:

- Maintaining a quarterly trend tracking program covering a wide array of topics in support of business priority areas as well as insights for clients as a value-added service
- Consumer trend monitoring & thought leadership research that provides foresights in commerce, future of payments & banking, digital currencies, etc.
- Maintaining a database of generational, life-stage segment, and audience insights
- Marketing communication development and pre-Ad testing research
- Primary qualitative and quantitative research that covers insights across all the AP countries
- Bespoke research advisory as part of Marketing Services VAS for Visa clients and partners

**Qualifications**:
What you will need:
The incumbent should be