Head, Cross-sell

**JOB SUMMARY**

**RESPONSIBILITIES**

**Strategy & Thought Leadership**
- Execution of Cross-Sell portfolio plans, such as design and execute cross-sell strategies for existing clients to offer additional relevant products and services. Identify product and service needs across segments to increase wallet share and deepen client relationships.
- Develop Traffic-Driving Initiatives across owned channels (mobile, web, and outbound) focussing on improving client engagement, driving sales, and creating awareness of our product offerings. Collaborate with the Journey and Experience optimization team to design mobile-first use cases that drive clients to the mobile app, enhancing engagement rates and ensuring clients find value in using the app regularly.
- Continue optimization of live use cases to drive higher conversion by periodically refining messaging, optimizing workflows, and making necessary adjustments to improve conversion rates and overall performance.
- Optimise mobile assets through configuring various mobile app slots (e.g., banners, push notifications, in-app messages) to showcase personalized offers. Strategically place these slots based on client behavior, segment, and preferences to increase visibility and engagement.
- Incorporate Pricing capability in Decisioning: Utilize dynamic pricing models and decisioning logic to deliver personalized, price-optimized offers by integrating pricing capability within decisioning frameworks
- Data Ingestion & Integration: Design, develop, and maintain automated data ingestion pipelines for seamless integration of static, derived and derived and aggregated attributes for use case delivery. Implement data validation processes to ensure high-quality, accurate, and consistent data ingestion, handling any discrepancies or inconsistencies across data sources. Optimize data ingestion pipelines for speed, reliability, and scalability to ensure they can handle increasing data volume and complexity as the business grows.
- Improve decisioning to monetise our existing capabilities through leverage advanced decisioning models and arbitration logic to refine how clients are targeted and served. Enhance workflows to ensure that product offerings are tailored, timely, and personalized, maximizing their appeal and relevance to drive traffic and increase conversions across channels.
- Establishing critical OKRs for Traffic and Engagement and measure campaign effectiveness with the use of analytics to generate actionable insights, optimize campaign performance, and iterate on strategies to drive higher traffic and engagement.
- Drive a culture of continuous improvement and innovation to keep the retail bank at the forefront of marketing technology advancements.

**Collaboration & Stakeholder Management**
- Foster strong cross-functional collaboration with marketing teams, IT, compliance, and other relevant stakeholders to ensure successful implementation of sales and engagement initiatives.
- Act as a key liaison between the cross-sell and engagement team and senior management, providing regular updates on progress and strategic insights.

**People & Talent**
- Engage critical regional, global and functional stakeholders in the delivery of the Digital Sales & Distribution agenda and ensure strong alignment and sponsorship amongst peers and leaders.
- Collaborate with the Digital Sales and Marketing center of expertise as well as country digital heads to define capability's introduction and enhancement roadmap in line with strategies and priorities.
- Establish a performance, collaborative and customer centric culture while ensuring execution certainty.
- Strengthen talent pool to support Digital Sales and engagement agenda

**Risk Management**
- Responsible for identifying, assessing, monitoring, controlling and mitigating risks to the Group.
- Create, enhance, and drive awareness and understanding of the main risks facing the Group and the role the individual plays in managing them.
- Interprets relevant data and identifies key issues based on this information and put in place appropriate controls and measures.
- Ensure activities comply with relevant compliance, and security standards.

**Governance**
- Responsible for assessing the effectiveness of the Group’s arrangements to deliver effective governance, oversight, and controls in the business and, if necessary, oversee changes in these areas.
- Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
- Responsible for delivering ‘effective governance’; capability to challenge fellow executives effectively; and willingness to work with any local regulators in an open and cooperative manner.

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct,