Field Marketing Manager Apac

3 days ago

Singapore DIGITAL INVESTMENT MANAGEMENT PTE. LTD. Full time

**Your role**

**What you’ll do**
- Develop and implement localized marketing strategies based on sales alignment, focusing on key markets in Singapore and Australia.
- Execute field marketing activities across digital channels, events, account-based marketing (ABM), and channel marketing initiatives.
- Work closely with the sales team to ensure marketing campaigns are aligned with business objectives and drive demand generation efforts effectively.
- Generate demand for APAC audiences through various channels such as content syndications, webinars, social selling, and digital advertising.
- Oversee the execution of APAC-specific marketing campaigns, ensuring timely leads follow through with sellers and business development reps
- Track and analyze the performance of campaigns, making recommendations for optimizations.
- Source, organize, and deliver service provider events across APAC in alignment with key stakeholders (internal and external partners).
- Coordinate all event logistics and collaborate with sales and other departments to ensure maximum impact and engagement.
- Manage the event follow-up process, ensuring effective lead nurturing and conversion.
- Leverage tools such as Demandbase, LinkedIn Sales Navigator, and ZoomInfo to identify key C-suite stakeholders across APAC.
- Prioritize engagement strategies, developing personalized outreach initiatives and thought leadership content to foster relationships and drive executive-level conversations.
- Conceptualize and execute creative strategies to increase brand visibility and thought leadership with C-suite executives.
- Support the development and execution of APAC content strategies, ensuring that the content resonates with regional business trends (e.g., data centers, AI trends, etc.).
- Collaborate with internal stakeholders to create high-quality content for webinars, case studies, whitepapers, blogs, and other formats to engage with the APAC audience.
- Adapt global content strategies to suit the nuances and needs of the APAC market.
- Take on any additional tasks as assigned by the Growth Marketing Director, APAC, contributing to broader marketing initiatives and business objectives.

**What you’ll need**
- 3+ years of marketing experience, with a focus on field marketing, demand generation, and event management, preferably in the APAC region. Experience working with service providers and C-suite stakeholders is a plus.
- Strong project management, communication, and organizational skills. Ability to work in a fast-paced, multicultural environment.
- Familiarity with marketing tools such as SFDC, PowerBI, Demandbase, LinkedIn Sales Navigator, Marketo, etc.
- Strong understanding of the APAC business landscape, particularly in the data center, cloud, and AI industries. Understanding of regional trends, challenges, and opportunities.
- Strong ability to think strategically while executing tactically.
- Proactive, self-motivated, and comfortable working independently as well as collaboratively.
- Creative, innovative, and results-oriented mindset with a strong focus on driving measurable outcomes.
- Ability to manage multiple projects simultaneously with high attention to detail.
- Strong interpersonal skills with the ability to build relationships across diverse stakeholder groups.

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