Field Marketing Manager

Job Description:
Overview:
Genie is currently seeking a highly motivated and experienced Field Marketing Manager for the Asia Pacific (APAC) Region. As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support the overall growth and success of our business in the APAC market. This role requires a hands-on, multi-disciplinary, and dynamic marketer who is passionate about bringing creative ideas to life and driving measurable results through continuous improvement.

**Responsibilities**:

- Develop and implement comprehensive field marketing plans and strategies to support business objectives in the APAC region.
- Collaborate closely with the sales team to understand their needs, align marketing efforts, and drive demand generation activities.
- Conduct market research and analysis to identify key target markets, customer segments, and competitive landscape in the APAC region.
- Plan and execute integrated marketing campaigns, including events, tradeshows, webinars, digital marketing, content creation, and lead generation activities.
- Manage and coordinate regional events and tradeshows, including logistics, booth design, collateral creation, staffing, and post-event analysis.
- Work closely with the global marketing team to localize and adapt marketing materials, messaging, and campaigns for the APAC market.
- Collaborate with internal stakeholders and external vendors to develop and execute marketing programs and initiatives.
- Monitor and analyze campaign performance, lead generation metrics, and ROI to optimize marketing efforts and drive continuous improvement.
- Ensure consistent brand messaging and positioning across all marketing channels and touchpoints.
- Provide regular reporting and communication on marketing activities, results, and recommendations to key stakeholders.
- Stay up-to-date with industry trends, market dynamics, and competitive landscape to identify new opportunities and make data-driven recommendations.
- Coordinate quotes, invoice approvals, budget updates, and invoice processing.
- Ensure Genie collateral and APAC website are up to date with current product information, with the assistance of the Marketing Operations team.

Knowledge and Skills:

- Solid understanding of B2B marketing strategies, lead generation, and demand generation tactics.
- Proven experience in planning and executing successful marketing campaigns and events.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Analytical mindset with the ability to analyze data, derive insights, and make data-driven decisions.
- Strong multitasking abilities and a demonstrated self-starter attitude.
- Strong attention to detail and ability to prioritize tasks in a fast-paced environment.
- Self-motivated with a proactive and results-oriented approach.
- Willingness to travel up to 10%.
- Soft skills including interpersonal communication, stress management, and managing relationships with superiors, colleagues, and subordinates.
- Strong presentation skills with the ability to command an audience and gain buy-in from senior management.

Minimum Qualifications:

- Bachelor's Degree in Marketing or a related field
- 3-4 years of related experience in Marketing/Sales/Product Management

Preferred Qualifications:

- Experience working within an OEM
- Experience leading or supporting marketing initiatives
- Strong understanding of B2B marketing strategy
- Ability to present data and make recommendations
- Background in customer research, including quantitative and qualitative methodologies

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

Terex Overview:
At Terex, we fully embrace the increasingly diverse world around us and strive to create an empowering and welcoming workplace culture. We are a $4.0 billion publicly traded global manufacturer of materials processing and aerial work platform products and services. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.

While our operations are global, each office or factory is a close-knit community. We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement. It's an exciting time to be part of the expanding manufacturing sector - come join us

Additional Information:
We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decision