Strategy Product Manager, Global Paid Ads
1 week ago
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.
1. Support the paid ads growth of bytedance overseas products, use artificial creativity and algorithmic capabilities to establish/optimize reusable paid ads strategies;
2. Mutually Exclusive, Collectively Exhaustive disassemble targets and formulate long-term and short-term strategic product planning;
3. formulate advertising creative strategy, establish creative production processes combining manual designers, improve creative production capacity and efficiency, and establish a new model of advertising creative production;
4. Find breakthroughs in new growth solutions, by further developing the capabilities of the machine to;
**Qualifications**:
1. More than 2 years of experience in strategic products;
2. Have basic business sense, independent thinking and make judgments bravely;
3. Data-driven, boundary-free, result-oriented, good at driving partners and communicating with stakeholders;
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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