Data Strategy Engineer, Paid Ads

6 days ago

Singapore TikTok Full time

Responsibilities The TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (e.g., TikTok Lite, TikTok Pro, Web) to capture distinct user segments. Design and apply machine learning algorithms and product strategies to user‐growth methods to expand product impact and improve users' experiences. Understand user‐growth instruments and use data and machine‐learning algorithms or other strategies to make it thrive. Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies. Conduct offline and online experiments, analyze data, and evaluate to improve algorithms and strategies. Work with product, DEs, DAs, and other engineers to deliver features that drive product user growth. Qualifications Excellent coding skills and solid data structure and algorithm skills, proficient in Python / C++ and other development languages. Familiar with common machine‐learning tools and deep‐learning programming frameworks (TensorFlow / PyTorch / Scikit‐learn / XGBoost, etc.). Relevant algorithm experience in search, recommendation, advertising and other related fields; user‐growth experience is better. Excellent analytical and problem‐solving skills, with a passion for solving challenging problems. Preferred Qualification: Passion for technology, good communication skills and team spirit. About TikTok TikTok is the leading destination for short‐form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and we strive to celebrate diverse voices and create an environment that reflects the many communities we reach. Seniority level Mid‐Senior level Employment type Full‐time Job function Information Technology Industries Software Development #J-18808-Ljbffr

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