Marketing Analyst, Paid Ads

4 days ago

Singapore EWP Full time

Overview Responsibilities and qualifications for the role are listed below. The description focuses on building and optimizing Apple Search Ads campaigns, collaboration with cross-functional teams, and measurement-based optimization. Responsibilities Building and scaling Apple Search Ads campaigns for multiple mobile apps. Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals. Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation). Collaborating closely with ASO, Product, and Creative teams to drive synergy between organic and paid traffic. Continuously identifying growth opportunities - including experiments with Custom Product Pages, new geos, funnel improvements, and advanced targeting. Monitoring trends, benchmark performance against competitors, and adjust strategy accordingly. Maintaining campaign hygiene: regular audits, budget pacing, creative refreshments. What you’ll need Bachelor’s degree or above in Marketing or related majors. 1+ years of related work experience in performance marketing, ideally in mobile application or related field. Preferred with hands-on experience in managing Apple Search Ads. Strong analytical skills: proficient in Excel/Google Sheets, BI dashboards, and MMP tools (AppsFlyer, Adjust). Experience with automation tools (e.g., SearchAds.com, SplitMetrics Acquire) or scripting. Proven ability to structure and analyze A/B tests (keywords, creatives, user segments, CPT bidding). Seniority level Entry level Employment type Full-time Job function Marketing and Advertising Industries Technology, Information and Media We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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