Sdr Campaigns Manager New

1 week ago

Singapore Darktrace Full time

Darktrace has more than 2,500 employees located globally. Founded by mathematicians and cyber defence experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption.

Today, Darktrace is a global leader in cybersecurity AI, delivering the essential cybersecurity platform to protect organisations today and for an ever-changing future.

**Job Description: SDR Campaigns Manager - APAC**

We are looking for an individual with high operational command of prospecting and understanding of pipeline generation who is detail-oriented, has a creative mindset, a high proficiency with written communication, and a good understanding of SDR/Marketing/Sales collaboration and tools.

**Responsibilities**

You will own the SDR Content and Campaigns Execution Plan for your region as guided by Darktrace leaders across Sales, Marketing, and our SDR Academy departments.

A. SDR CAMPAIGNS EXECUTION & PERFORMANCE ACCELERATION- Be the single liaison for cross-functional teams to collaborate on SDR campaigns and execution- Collaborate with revenue marketing, field marketing, product marketing, channel marketing, sales, revenue operations, and SDR leaders on campaign requests, content, and results- Manage the SDR outbound campaign calendar, prioritisation of campaigns and updates to stakeholders- Work closely with the SDR leaders and SDR Operations to ensure campaigns and messaging are targeted at the right personas/accounts and track results on campaign conversion- Update key stakeholders on messaging insights, campaign, and content performance, and results

B. SDR CONTENT STRATEGIST- Responsible for the entire SDR Salesloft library and content strategy for your region (including all outbound and inbound use-cases)- Create cadences, templates and snippets following best-practices while ensuring high conversion rates and low unsubscribes- Audit content, analyse reply sentiment, and run A/B testing to ensure messaging, links and attachments are up-to-date and relevant- Collaborate with relevant stakeholders to add additional content- Define content for objection handling, competitive nuggets, vertical references, etc.

C. SDR BEST PRACTICE COACH- Support the global SDR Trainers with local sessions on SDR process & best practices- Create and update learning content to always align to new SDR tools, campaigns, initiatives etc.- Support APAC Onboarding team with SDR-only topics & training sessions- Ensure SDRs prospecting execution aligns with best in class strategy and intended SalesLoft cadences

**Required Experience**- Tools Experience: Salesforce, Outreach or Salesloft, LinkedIn Sales Navigator, MS Excel (or equivalent)- SDR experience or a similar pipeline generation function

**Preferred Experience**- Tools Experience: Zoominfo, LeadIQ, G2- SDR Manager experience, content writer, Outreach/Salesloft administration, project management, any type of prior sales or marketing role involving prospecting at scale, any type of role requiring working cross-functionally

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