Brand Director
1 day ago
**Key Responsibilities**:
**1.**Strategic Leadership**:
- Define and implement long-term brand and market strategies aligned with global headquarters.
- Drive annual business planning including market entry strategies, product roadmap, and marketing budgets.
- Identify emerging opportunities, market trends, and risks in the smartphone industry.
**2.**Brand & Marketing Management**:
- Lead 360° brand building: ATL, BTL, digital, social media, PR, and event activations.
- Develop localized brand strategies to strengthen consumer engagement and improve brand awareness.
- Oversee media planning, campaign execution, and performance tracking (ROI, KPIs).
**3.**Sales & Channel Development**:
- Work closely with sales leaders to design retail, e-commerce, and operator partnership strategies.
- Optimize distribution networks to maximize market coverage and profitability.
- Support regional channel partners with joint business planning and co-marketing initiatives.
**4.**Product & Portfolio Strategy**:
- Coordinate with HQ product teams to align product launches and feature roadmaps with market demand.
- Conduct consumer insight research to guide product positioning, pricing, and promotional strategies.
- Ensure successful end-to-end product launch execution.
**5.**Leadership & Team Management**:
- Build, lead, and mentor a high-performing cross-functional team (marketing, branding, retail, and digital).
- Foster collaboration with regional offices and global HQ to ensure alignment.
- Drive a performance-driven culture with clear KPIs and accountability.
**6.**Stakeholder & External Relations**:
- Manage relationships with key partners including retailers, operators, media, and government bodies.
- Act as the public representative of the brand at major industry events, conferences, and product launches.
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