Director, Head of Media and Sobg

Description

This role represents APAC in the global Science of Brand Growth team and will play a key role to lead the marketing capabilities design and implementation, with in-depth market understanding to connect the dots and drive synergy across initiatives. In APAC, the person will prioritize the marketing strategy & infrastructure, execute the program roll out, identify relevant pilots that can then be executed at scale. The Head of Media, Creative Stragegy, and SoBG will report to the Chief Growth Officer APAC and will be based in Singapore.

In addition, this role focuses on efforts to build the Kenvue portfolio brands equity and balance Media ROIs through initiatives like key partnerships for future proofing, crafts the regional strategy for technology/data adoption to ensure investment optimization and measurement for marketing effectiveness. Regional and local stakeholders’ enablement to unlock capabilities and drive a new culture against this transformation workstream.
This role also takes on scaling new marketing technology and data science capabilities across the region to drive growth in marketing performance, allowing Kenvue to achieve its ambitious business goals. Key initiatives such as workflow, capabilities, and decision support tools as well as training and education opportunity will sit with this person. Squad members include representation from Brand and Content Excellence, Data Science, Insights and Analytics, Technology, Connected Commerce and Experience Team.

The person in this role will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.
Specifically, the role will be responsible for:

- Delivering the Science of Brand Growth agenda and key training roll out across APAC markets.
- Deliver strong end -to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
- Drive regional media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
- Creating new operational frameworks, business/marketing KPI’s, and executional models, seeking new ways to optimize the organization’s media model to increase effectiveness and efficiencies.
- Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
- Focus on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
- Action category and competitive insights to drive consumer centricity and operational quality.
- Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
- Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E “performance model.” Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
- Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets,
- Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities.

**Tasks/Duties/Responsibilities**
- Media Operations, Media Data Foundation, KPIs and digital transformation (40%)
- Science of Brand Growth capability roll out across APAC (20%)
- Agency management and market engagement (30%)
- Global stakeholder management and initiatives (10%)

**Qualifications**:
**Required Minimum Education**:

- Bachelor’s degree, MBA or master’s preferred.

**Required Years of Related Experience**:

- Minimum of 12 years of experience in a corporate media/media agency or similar environment driving digital marketing innovation projects, precision/performance marketing, implementation of Ad tech/Mar tech and a strong track record of realizing business impact and thought leadership.

**Required Knowledge, Skills and Abilities**:
**PROFILE**:

- Minimum of 12 years of progressive media experience, expertise in adtech