Associate Director, Media Strategy and Operations

Description

Kenvue is currently recruiting for:
**Associate Director, Media Strategy and Operations**

This position reports to APAC SoBG, Media and Creative Strategy Director and is based at Singapore.

**Who we are**

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours.

**Role reports to**:APAC SoBG, Media and Creative Strategy Director

**Location**:Singapore

**Travel %**: 15

**What you will do**

This role represents Pacific in the global Science of Brand Growth team and will play a key role to lead the media strategy and capabilities design and implementation, with in-depth market understanding to connect the dots and drive synergy across initiatives. The person will prioritize the media strategy & infrastructure, execute the program roll out, identify relevant pilots that can then be executed at scale.

In addition, this role focuses on efforts to build the Kenvue portfolio brands equity and balance Media ROIs and reach through initiatives like key partnerships for future proofing, and measurement for marketing effectiveness. Regional and local stakeholders’ enablement to unlock capabilities and drive a new culture against this transformation workstream.

The person in this role will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.

Key Responsibilities***

Specifically, the role will be responsible for:

- Deliver strong end-to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
- Drive media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
- Creating new operational frameworks, business/marketing KPI’s, and executional models, seeking new ways to optimize the organization’s media model to increase effectiveness and efficiencies.
- Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
- Focus on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
- Action category and competitive insights to drive consumer centricity and operational quality.
- Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
- Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E “performance model.” Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
- Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets
- Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities.

Qualifications

**What we are looking for**

Required Qualifications
- Bachelor’s degree, MBA or master’s preferred.
- Minimum of 10 years of experience in a corporate media/media agency or similar environment driving digital marketing innovation projects, precision/performance marketing, implementation of Ad tech/Mar tech and a strong track record of realizing business impact and thought leadership.
- Minimum of 10 years of progressive media experience, expertise in adtech/programmatic, digital mark