
Marketing Communications Manager
1 day ago
**1. **Organise marketing campaigns and events**
- Conceptualise marketing campaign themes, approaches and targets to drive awareness of new programmes and initiatives
- Develop event proposals to management and meet objectives in all stages of activity planning, design and production within time limits and budgets
- Manage the event sponsors, partners, vendors and stakeholders to ensure smooth on-site operations during events
- Negotiate with vendors and suppliers to secure service contracts and communicate event deliverables and timelines
- Maintain close relationships with event sponsors, partners, vendors and suppliers for future collaborations
**2. **Manage marketing and communication channels**
- Develop communication channels for stakeholders on industry updates and information on policy changes and government schemes for businesses
- Review effectiveness of all communication channels and identify areas of improvement
- Oversee maintenance of Federation’s website to ensure regular content update
- Develop marketing communications plans and content marketing initiatives across digital platforms
- Maintain regular internal communications activities and channels which deliver key announcements to employees and Governing Council
**3. **Develop marketing strategies and plans**
- Develop integrated marketing and communications strategies to promote Federation’s programmes, events, publications, public awareness and advocacy efforts
- Manage social media platforms and review alignment of other digital marketing channels with branding strategies
- Evaluate research findings to identify emerging trends and digital marketing technologies to inform marketing strategies
- Maintain effective working relationships with vendors and creative agencies
**4. **Manage budget**
- Cultivate strong relationships with funding providers and partners to ensure alignment with the Federation’s strategies and policies
- Manage financial budgets in accordance with departmental work plans
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