Marketing and Communication Manager

2 days ago

Singapore PLAZA PREMIUM LOUNGE SINGAPORE PTE. LTD. Full time

**Develop marketing strategies**
- Develop market research plans and review research findings to support the development of marketing strategies and plans
- Review potential target markets for market segmentation
- Propose marketing channels to reach target customers and market segments
- Liaise with key stakeholders to develop marketing strategies and plans
- Assist to develop, implement, promote and publicize programs and/or special events designed to attract and meet the needs of markets targeted by the Commercial and Marketing Department

**Manage brand equity**
- Develop strategies to enhance brand reputation and achieve positive brand equity
- Website and social media’s content update and monitoring

**Manage marketing campaigns and events**
- Develop design concepts and ideas for marketing campaigns across traditional and digital platforms
- Develop marketing campaign plans that are aligned with brand and marketing strategies
- Conceptualize marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production
- Monitor production and distribution of marketing collaterals and paraphernalia
- Manage execution of marketing campaigns and media-related activities and events
- Develop measures to enhance customer experience across traditional, digital platforms and customer touch points
- Develop measures to improve future marketing campaigns based on identified areas of Improvement

**Manage marketing communications and public relations**
- Initiating and placing certain Company personnel in local media that will add to the awareness and prestige of the Company
- Acting as an intermediate officer between the Company and the press to answer all media inquiries. To obtain complimentary write-up.
- Attend to media events and anniversaries for maximum media reach-out
- To develop and maintain strong relationship with Airport Authority, Tourism Board and Travel Offices

**Partnership Strategy & Management**
- Identify, evaluate, and onboard strategic partners—agencies, brands, media outlets, influencers, or community organization to support marcom objectives
- Negotiate partnership agreements (sponsorships, co-branding, collaborations) with mutually beneficial outcomes
- Maintain active relationships with partners: coordinate campaigns, manage expectations, and ensure brand alignment

**Manage human resources, finance, report management and continuous improvement**
- Review marketing reports to monitor and report marketing achievements
- Support budget forecasting processes for the department
- Manage financial budgets in accordance with departmental work plans
- To explore potential sales and marketing partnership for the country / region

**Others**
- To ensure that all marketing communications, including on and offline, adhere to the data protection legislations
- Any ad hoc duties as assigned

**Requirements**:

- Degree holder in Marketing or any related disciplines
- Strong verbal and written communication skills
- Proficiency in creating and developing integrated marketing programs with a minimum of 5 years' experience preferably gained from in-house marketing communications team in sizable firms or multinational companies
- Meticulous, excellent time management and a good multitasker
- Good interpersonal skills and able to work under pressure
- Proficient in Advanced PowerPoint, Excel and Photoshop

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