Senior Performance Marketing Manager

2 days ago

Singapore Grab Full time

Job Description:
Life at Grab:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the Team:
Grab is a leading superapp in Southeast Asia, providing everyday services that matter to consumers. More than just a ride-hailing and food delivery app, Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across over 400 cities in eight countries.

Powered by technology and driven by heart, the performance marketing team’s mission is to drive Southeast Asia forward by creating economic empowerment for everyone. If this mission speaks to you, join our team today

Get to know the Role:
As a Senior Performance Marketing Manager, you will be the in-house expert on planning and executing biddable media strategies to drive growth and conversions in Vietnam.

You will provide thought leadership to stakeholders on media strategies and insights, and lead cross-functional growth/marketing tech projects across the region.

The Day-to-Day Activities:

- Formulate quarterly plans and budgets for performance marketing with local teams to drive user acquisition, cross-sell and reactivation in Vietnam.
- Manage cross-channel media programs across Google, Facebook, Affiliates and various ad networks, covering both the strategic and tactical aspects of running campaigns.
- Deliver on growth targets and performance KPIs such as CAC and conversion rates.
- Drive cross-functional projects across product, analytics, marketing and partnership teams.
- Extend the boundaries of performance marketing by engaging in experimental activities and providing roadmaps to both internal teams and external vendors regularly.

The Must-Haves
- Bachelor’s degree in marketing, statistics or tech-related majors.
- 5-6 years of experience in tech-driven verticals such as e-commerce & travel.
- Track record of driving performance marketing across Southeast Asia.
- Knowledge of various digital marketing topics, including measurements (broader industry changes e.g. IOS14.5, Facebook AMM, multi-platform tracking), underlying building blocks (attribution windows/models, events, payload parameters) and marketing mix optimization will be critical
- Ability to write and speak in English and Vietnamese fluently to communicate with both regional and local stakeholders.

Our Commitment:
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

About Grab:
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.

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