Senior Executive, Communications

The Senior Executive, Communications, will be responsible for implementing a wide range of communication activities on print and digital platforms, maintaining brand integrity across initiatives and delivering external and internal communication materials for the organisation. He/she will also be required to liaise with stakeholders to gain an understanding of communication requirements and formulate appropriate messaging.

You will be a member of the Communications & Partnerships Department, that is responsible for developing and implementing branding and marketing activities across traditional and digital marketing platforms to achieve strategic communication objectives. We build St Luke’s ElderCare’s (SLEC) brand awareness, engagement and brand value, through reaching out to the general public and stakeholders such as our elders, their family members, corporate partners, donors, churches, volunteers and our own employees.

SLEC is a leading faith-based health care provider with a vision of transforming community care for elders. We will leverage strategic communications through the various channels to demonstrate impact of our programmes and services, grow relationships with our stakeholders, and build thought leadership on active ageing that is transformational and innovative.

As a member of the communications team, you will work closely with your team and others in the organisation bring forward the SLEC brand in a unique and positive way.

**Responsibilities**

**Marketing Communications**
- Contribute to development of the brand strategy and integrated brand and marketing approach.
- Responsible for the content framework, writing, editing and publishing of content for communications campaigns to support fundraising, volunteerism and awareness outcomes for print and working closely with the team on digital and online channels. This includes storyboarding for videography, photography and storytelling.
- Track content impact outcomes across the spectrum of communications on print and online channels, to optimise content for target audiences.
- Develop, support and execute internal communications efforts such as newsletters and events.
- Co-lead impact content and campaigns for internal and external communication channels (success stories profiling, speeches, press releases, presentation materials).
- Produce the annual report, off and online news by coordinating internal stakeholders, writing content, managing timelines, and liaising with vendors for production and delivery.
- Monitor corporate aspects of the website through ensuring that services and corporate information remain relevant and updated.
- Run editorial calendar of newsletters, contribute to content, sourcing for images and execution from production to delivery.
- Brand Management across corporate brand assets.
- Support online brand reputation management.
- Day to day administrative tasks across the department.

**Media Relations**
- Administrative support for media-related events (media interviews, media releases and publicity engagement materials).
- Support advisory to internal stakeholders on media outreach and management.

**Skills & Attributes**
- Bachelor’s Degree/Post Graduate Diploma in Mass Communications or a similar discipline.
- Clear, concise and compelling content skills are keys for success in this role.
- Display a track record of robust project management capabilities and be a strong team player.
- Creative thinking and a proactive approach to understanding the current healthcare landscape.
- Aptitude in digital and social media would be an advantage.