Digital Advertising Specialist

6 days ago

Singapore B2K PET PRODUCTS PTE. LTD. Full time

Key Responsibilities:

- Develop and implement social media marketing campaigns that align with the company's marketing goals and objectives
- Manage and maintain the company's social media accounts and profiles, including Facebook, Instagram, Tiktok, LinkedIn, and other relevant platforms
- Create and curate engaging content, including text, images, and videos, that resonates with the target audience and drives engagement and traffic
- Analyze social media metrics, such as reach, engagement, and conversion rates, to measure the success of campaigns and make data-driven decisions for optimization
- Collaborate with other departments, such as sales executive, graphic designers and product managers, to ensure social media campaigns are aligned with overall business objectives
- Monitor industry trends and stay up-to-date with social media best practices and emerging platforms
- Manage social media advertising campaigns, including budgeting, targeting, and optimizing for maximum ROI
- Respond to customer inquiries and comments on social media in a timely and professional manner
- Build and maintain relationships with social media influencers/ambassadors and partners to expand the company's reach and engagement as well as managing their monthly orders and campaigns.

Qualifications:

- Min Diploma in Marketing, Communications, or a related field
- 2-3 years of experience in social media marketing, with a proven track record of developing and executing successful campaigns
- Excellent written and verbal communication skills, with the ability to craft engaging content that resonates with the target audience
- Strong analytical skills, with the ability to analyze social media metrics and make data-driven decisions
- Knowledge of social media platforms, including Facebook, Instagram, LinkedIn, and other relevant platforms, and their best practices
- Experience in managing social media advertising campaigns, including budgeting, targeting, and optimization
- Familiarity with social media management tools, such as Hootsuite, mailchimp, Meta Business Suite
- Knowledge in operating Adobe Photoshop, Illustrator and Premier Pro would be advantageous.
- Creative thinking and problem-solving skills
- Ability to work independently and manage multiple projects and priorities
- Strong attention to detail and organization skills
- Customer-oriented mindset and ability to interact with customers in a professional and timely manner.

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