Senior Associate/manager, Content Marketing

5 days ago

Singapore EDB Singapore Full time

[What the role is]

About EDB

The Singapore Economic Development Board (EDB) is a government agency under the Ministry of Trade and Industry. We facilitate foreign company investments into Singapore and engage existing Singapore-based companies to transform operations and grow in disruptive areas. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the Team

EDB’s Brand, Marketing and Communications (BMC) team spearheads EDB’s efforts in brand management, digital marketing, content/social media marketing and events and partnerships to establish Singapore as a trusted location for international investments.

This role sits within the Campaigns team in EDB’s Brand, Marketing and Communications Division.

The job scope revolves around creating copy and content to support the execution of campaigns run by the team to help EDB achieve marketing goals. Example of campaigns include activations to brand Singapore as a global talent hub or position Singapore as a sustainability hub for international companies.

[What you will be working on]- Developing and refining content strategies - from ideation to execution - to help meet campaign goals- Content creation: working with internal stakeholders and external partners/vendors to produce and repurpose content assets to engage target audiences across different channels- Content amplification: evaluating and working with the digital team to amplify assets through owned, paid, earned and other avenues to reach out to right target audience- Content optimisation: refine content development and distribution based on data such as customer insights and digital performance metrics.

[What we are looking for]- Have between four and six years of relevant experience, eg: content marketing, integrated marketing/360-degree marketing. G2B, B2B experience is a bonus- Have strong ability to ideate fresh content ideas or interesting ad creative concepts, and write good copy- Are familiar with social media and paid media, and know how to shape content for distinct channels; are able to harness SEO, keyword research and use analytics to optimise performance for campaign success- Are adept at project management: setting out objectives, timelines, KPIs- Are able to manage different stakeholders, from internal business units to external partners- Bachelor’s degree in a relevant field such as marketing & communications, or journalism

  • Senior Content Marketer

    2 weeks ago

    Singapore Digital Full time

    3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Hire Digital is looking for an experienced and strategic Senior Content Marketer to lead content-driven brand initiatives. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity...

  • Associate, Content Marketing

    19 hours ago

    Central Singapore Emprego SG Full time

    **Location** Singapore, Central Singapore **Job Type** Permanent **Salary** $3,000 - $4,500 Per Month **Date Posted** 52 minutes ago Additional Details **Job ID** 97207 **Job Views** 1 **Job Description**: Roles & Responsibilities **About SHOPLINE**: SHOPLINE is Asia’s largest smart commerce platform. With our customers in mind, we strive to...

  • Content & Marketing Associate (APAC)

    2 weeks ago

    Singapore Liminal Full time

    What is Laguna Network?Laguna Network is a startup backed by Liminal (formerly Menyala), a Temasek-founded venture creation group based in Singapore, and Animoca Brands. We’re redefining how people shop and invest by merging everyday spending with wealth-building. Users earn crypto, stablecoins, and tokenized assets as cashback on purchases – no wallet...

  • Senior Associate/manager, Content Marketing

    1 week ago

    Singapore EDB-HQ-IOPS EDB HQ and IOPs Full time

    [What the role is] About EDB The Singapore Economic Development Board (EDB) is a government agency under the Ministry of Trade and Industry. We facilitate foreign company investments into Singapore and engage existing Singapore-based companies to transform operations and grow in disruptive areas. Our mission is to create sustainable economic growth, with...

  • Senior Social Media Executive

    19 hours ago

    Singapore Green Park Content Full time

    **Senior Social Media Executive** **Who We Are** Green Park is an award-winning global agency with offices in London, Jakarta, Singapore, New York and Sao Paulo. We specialize in digital content that connects with your audience. We bring data-driven insight and expertise in ‘always on’ SEO content to inform exceptional creative execution that can be...

  • Associate Trainer, Content Marketing

    1 week ago

    Singapore NTUC LearningHub Full time

    COMPANY DESCRIPTION NTUC LearningHub (LHUB) was corporatised on 1 August 2004. Initially set up in 1982 as the NTUC Computer Training Centre, a division under the Skills Development Department of the NTUC Administration and Research Unit, the organisation has evolved to meet the burgeoning training needs of Singaporeans to continuously keep pace with the...

  • Senior Associate, Content Marketing

    7 days ago

    Singapore SHOPLINE Full time

    **About SHOPLINE**: **SHOPLINE is Asia’s largest smart commerce platform. With our customers in mind, we strive to deliver scalable commerce solutions to merchants of all sizes. We’re a full-featured platform with services including online store opening, O2O solution, retail POS systems, advertising placement, business strategy consultation, marketing,...

  • Senior Content Marketing Manager

    2 weeks ago

    Singapore Starfish Hiring Full time

    Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You’ll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying...

  • Senior Content Marketing Manager

    6 days ago

    Singapore Starfish Hiring Full time $90,000 - $120,000 per year

    Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying...

  • Global Content Marketing Manager

    2 weeks ago

    Singapore Patsnap Full time

    Overview Patsnap is a global, pre-IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity. Our platform accelerates the creation of market-ready products by enabling IP and R&D teams to collaborate across the innovation lifecycle using domain-specific AI. With over 12,000 customers...