Senior Content Marketing Manager
2 days ago
Starfish is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. You’ll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.
RESPONSIBILITIES
Shape and refine brand positioning across campaigns and touchpoints in SEA.
Ensure that all content aligns with overarching brand identity, tone, and values.
Translate business goals into narrative-led, audience-specific content strategies.
Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency.
Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.
Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.
Monitor campaign effectiveness and optimise content based on performance data.
Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.
Partner with agency and freelance talent as needed for execution.
Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.
Drive engagement via influencer partnerships and employee advocacy programs.
REQUIREMENTS
Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.
A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy.
Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments.
Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.
Adept in project management and balancing strategic vision with hands-on execution.
Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus.
Experience in the SEA region and localisation best practices is highly desirable.
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